Starbucks vs The Coffee Club:Which is more popular by branded search in New Zealand?

Name: Starbucks vs The Coffee Club: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Starbucks had more branded searches than The Coffee Club among coffee chains in New Zealand. Starbucks was estimated to have 71.3K branded searches compared to The Coffee Club’s 19.4K, and held a 53.8% Share of Search versus The Coffee Club’s 14.6%.

Share of Search among coffee chains in New Zealand in August 2026Which is more popular in search, Starbucks or The Coffee Club?

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Which is more popular in search, Starbucks or The Coffee Club?

Compare the café chains New Zealanders visit for coffee and a bite to eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Starbucks and The Coffee Club among coffee chains in New Zealand, by month

Month	Starbucks	Columbus Coffee	The Coffee Club	Muffin Break	Robert Harris	Mojo Coffee	Esquires
Oct 2025	50.7%	23.6%	17%	5%	1.5%	1.1%	1.1%
Nov 2025	56.1%	21.1%	15.4%	4.5%	1.3%	0.89%	0.73%
Dec 2025	51.8%	23.8%	17.1%	4.3%	1.5%	0.79%	0.74%
Jan 2026	52.7%	24.6%	15.9%	3.6%	1.6%	0.81%	0.77%
Feb 2026	53%	26.2%	14%	3.9%	1.4%	0.92%	0.68%
Mar 2026	54.4%	24.9%	13.2%	4.4%	1.4%	1%	0.68%
Apr 2026	51.7%	23.2%	16.7%	4.9%	1.7%	1%	0.73%
May 2026	48.2%	25.3%	17.4%	5.4%	1.8%	0.99%	0.86%
Jun 2026	49.6%	25.8%	16.4%	4.6%	1.8%	0.86%	0.9%
Jul 2026	48.4%	25.2%	17.5%	5.5%	1.8%	0.86%	0.78%
Aug 2026	53.8%	23.2%	14.6%	4.9%	1.8%	0.89%	0.77%
Sep 2026	—	—	—	—	—	—	—

How has the Starbucks and The Coffee Club comparison changed over the last 12 months?

3 findings

Starbucks was ahead of The Coffee Club in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand moved from 50.7% to 53.8%, and its estimated monthly branded searches moved from 65.9K to 71.3K.
Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand moved from 17% to 14.6%, and its estimated monthly branded searches moved from 22.1K to 19.4K.

How did search popularity change for New Zealand coffee chains in August 2026?

2 changes

In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.
In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Starbucks’ and The Coffee Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.