How popular isStarbucks in search?
In August 2026, there were an estimated 71.3K branded searches for Starbucks in New Zealand which is up 8.2% over the last 11 months. Starbucks holds 53.8% estimated Share of Search among New Zealand coffee chains and is ranked 1st of 7 competitors for search popularity.
Starbucks53.8%Columbus Coffee23.2%
- The Coffee Club14.6%
Muffin Break4.9%- Robert Harris1.8%
Mojo Coffee0.89%
Esquires0.77%
Follow Starbucks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which coffee chains compete with Starbucks?
Share of Search by month for Starbucks, Columbus Coffee, The Coffee Club, Muffin Break. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Columbus Coffee | The Coffee Club | Muffin Break | Robert Harris | Mojo Coffee | Esquires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 23.6% | 17% | 5% | 1.5% | 1.1% | 1.1% |
| Nov 2025 | 56.1% | 21.1% | 15.4% | 4.5% | 1.3% | 0.89% | 0.73% |
| Dec 2025 | 51.8% | 23.8% | 17.1% | 4.3% | 1.5% | 0.79% | 0.74% |
| Jan 2026 | 52.7% | 24.6% | 15.9% | 3.6% | 1.6% | 0.81% | 0.77% |
| Feb 2026 | 53% | 26.2% | 14% | 3.9% | 1.4% | 0.92% | 0.68% |
| Mar 2026 | 54.4% | 24.9% | 13.2% | 4.4% | 1.4% | 1% | 0.68% |
| Apr 2026 | 51.7% | 23.2% | 16.7% | 4.9% | 1.7% | 1% | 0.73% |
| May 2026 | 48.2% | 25.3% | 17.4% | 5.4% | 1.8% | 0.99% | 0.86% |
| Jun 2026 | 49.6% | 25.8% | 16.4% | 4.6% | 1.8% | 0.86% | 0.9% |
| Jul 2026 | 48.4% | 25.2% | 17.5% | 5.5% | 1.8% | 0.86% | 0.78% |
| Aug 2026 | 53.8% | 23.2% | 14.6% | 4.9% | 1.8% | 0.89% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 71.3K | +22.4% | +5.4 points | |
| 2, held 2nd | 23.2% | 30.8K | +1.2% | -2 points | |
| 3, held 3rd | 14.6% | 19.4K | -8.2% | -2.9 points | |
| 4, held 4th | 4.9% | 6.4K | -2% | -0.6 points | |
| 5, held 5th | 1.8% | 2.4K | +13.1% | +0.1 points | |
| 6, held 6th | 0.89% | 1.2K | +13.5% | 0 points | |
| 7, held 7th | 0.77% | 1K | +8.5% | 0 points |
53.8%
held 1st · 71.3K estimated branded searches · +22.4% vs prior month · +5.4 points
23.2%
held 2nd · 30.8K estimated branded searches · +1.2% vs prior month · -2 points
14.6%
held 3rd · 19.4K estimated branded searches · -8.2% vs prior month · -2.9 points
4.9%
held 4th · 6.4K estimated branded searches · -2% vs prior month · -0.6 points
1.8%
held 5th · 2.4K estimated branded searches · +13.1% vs prior month · +0.1 points
0.89%
held 6th · 1.2K estimated branded searches · +13.5% vs prior month · 0 points
7.
Esquires0.77%
held 7th · 1K estimated branded searches · +8.5% vs prior month · 0 points
Compare search popularity between Starbucks and its closest rivals
How has branded search demand for Starbucks changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Starbucks in New Zealand rose from 65.9K to 71.3K.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand increased from 50.7% to 53.8%.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand peaked at 56.1% in November 2025 and was lowest at 48.2% in May 2026.
How did search popularity change for New Zealand coffee chains in August 2026?
6 changes
In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.
In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.
In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.
In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.
How is Starbucks measured?
Brandwave collects information about searches that people make online using Starbucks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- starbucks
- starbucks cafe
- starbucks co nz
- starbucks company
- starbucks cups
- starbucks drinks
- starbucks gift card
- starbucks matcha
- starbucks menu
- starbucks near me
- starbucks nespresso pods
- starbucks nz
- starbucks online
- starbucks online ordering
- starbucks pods
- starbucks pumpkin spice
- starbucks tumbler
- starbucks unicorn frappuccino
- starbucks westgate
Do you work for Starbucks? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Starbucks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.