Brandwave

How popular isThe Coffee Club?

In September 2026, people searched for The Coffee Club by name about 18,100 times in New Zealand, an 11.5% decrease from the previous year. These searches made up 17.3% of all New Zealand coffee chain searches, placing The Coffee Club third out of seven chains. When we asked both ChatGPT and Google AI Overviews about coffee chains, The Coffee Club appeared in two of the three answers and was the third most recommended of the seven.

Search and AI answers in September 2026

The Coffee Club is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. StarbucksShare of searches 46.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  2. Columbus CoffeeShare of searches 22.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. The Coffee ClubShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Robert HarrisShare of searches 7.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. Muffin BreakShare of searches 5.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

The Coffee Club website (opens in a new tab)

Follow The Coffee Club and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coffee chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Coffee Club was mentioned in two out of three: in two of the three ChatGPT answers. The Coffee Club is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Columbus Coffee1st
  2. Robert Harris2nd
  3. The Coffee Club3rd
  4. Mojo Coffee4th
  5. Esquires5th
  6. Starbucks6th
  7. Muffin Break–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about coffee chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee chains compete with The Coffee Club?

The Coffee Club against coffee chains in New Zealand, by month

Share of searches by month for Starbucks, Columbus Coffee, The Coffee Club, Robert Harris, Muffin Break. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksColumbus CoffeeThe Coffee ClubRobert HarrisMuffin BreakEsquiresMojo Coffee
Oct 202542.8%26%18.5%5.4%5%1.2%0.97%
Nov 202547.7%24%17.1%4.9%4.6%0.82%0.79%
Dec 202543.6%26.5%18.7%5.5%4.2%0.82%0.71%
Jan 202644.3%27.6%17.2%5.7%3.6%0.85%0.74%
Feb 202646%28.9%14.8%5%3.8%0.74%0.79%
Mar 202645.4%28.3%14.4%5.8%4.5%0.75%0.86%
Apr 202642.2%26%18.5%6.4%5%0.82%0.97%
May 202639.2%28%18.6%6.9%5.4%0.93%0.93%
Jun 202640.4%29%18%6.2%4.6%1%0.8%
Jul 202639.1%28.1%18.8%7%5.4%0.86%0.77%
Aug 202645.8%25.8%16.1%5.8%5%0.83%0.85%
Sep 202646.4%22.5%17.3%7.1%5.3%0.8%0.74%

  1. 1.Starbucks

    46.4%

    Held 1st. 48.5K estimated branded searches, -4.2% vs prior month. Share +0.6 points.

  2. 2.Columbus Coffee

    22.5%

    Held 2nd. 23.6K estimated branded searches, -17.4% vs prior month. Share -3.3 points.

  3. 3.The Coffee Club

    17.3%

    Held 3rd. 18.1K estimated branded searches, +1.7% vs prior month. Share +1.2 points.

  4. 4.Robert Harris

    7.1%

    Held 4th. 7.4K estimated branded searches, +15.6% vs prior month. Share +1.3 points.

  5. 5.Muffin Break

    5.3%

    Held 5th. 5.5K estimated branded searches, +0.36% vs prior month. Share +0.3 points.

  6. 6.Esquires

    0.8%

    Moved from 7th to 6th. 840 estimated branded searches, -8.7% vs prior month. Share 0 points.

  7. 7.Mojo Coffee

    0.74%

    Moved from 6th to 7th. 770 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between The Coffee Club and its closest rivals

Every comparison with The Coffee Club

6 comparisons

How has branded search demand for The Coffee Club changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Coffee Club in New Zealand fell from 20.4K to 18.1K.
  • Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in New Zealand decreased from 18.5% to 17.3%.
  • Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in New Zealand peaked at 18.8% in July 2026 and was lowest at 14.4% in March 2026.

How did search popularity change for New Zealand coffee chains in September 2026?

6 changes

  1. In September 2026, Robert Harris gained share of searches among coffee chains in New Zealand, from 5.8% to 7.1%.

  2. In September 2026, The Coffee Club gained share of searches among coffee chains in New Zealand, from 16.1% to 17.3%.

  3. In September 2026, Starbucks gained share of searches among coffee chains in New Zealand, from 45.8% to 46.4%.

  4. In September 2026, Columbus Coffee lost share of searches among coffee chains in New Zealand, from 25.8% to 22.5%.

  5. In September 2026, Esquires rose from 7th to 6th among coffee chains in New Zealand.

  6. In September 2026, Mojo Coffee fell from 6th to 7th among coffee chains in New Zealand.

How are The Coffee Club’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using The Coffee Club’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coffee club
  • coffee club cafe
  • coffee club menu
  • the coffee club
  • the coffee club cafe
  • the coffee club menu
  • thecoffeeclub
  • thecoffeeclub menu

Do you work for The Coffee Club? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is The Coffee Club your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free