Muffin Break vs The Coffee Club:Which is more popular by branded search in New Zealand?

Name: Muffin Break vs The Coffee Club: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, The Coffee Club had more branded searches than Muffin Break among coffee chains in New Zealand. The Coffee Club was estimated to have 19.4K branded searches compared to Muffin Break’s 6.4K, and held a 14.6% Share of Search versus Muffin Break’s 4.9%.

Share of Search among coffee chains in New Zealand in August 2026Which is more popular in search, Muffin Break or The Coffee Club?

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Which is more popular in search, Muffin Break or The Coffee Club?

Compare the café chains New Zealanders visit for coffee and a bite to eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Muffin Break and The Coffee Club among coffee chains in New Zealand, by month

Month	Starbucks	Columbus Coffee	The Coffee Club	Muffin Break	Robert Harris	Mojo Coffee	Esquires
Oct 2025	50.7%	23.6%	17%	5%	1.5%	1.1%	1.1%
Nov 2025	56.1%	21.1%	15.4%	4.5%	1.3%	0.89%	0.73%
Dec 2025	51.8%	23.8%	17.1%	4.3%	1.5%	0.79%	0.74%
Jan 2026	52.7%	24.6%	15.9%	3.6%	1.6%	0.81%	0.77%
Feb 2026	53%	26.2%	14%	3.9%	1.4%	0.92%	0.68%
Mar 2026	54.4%	24.9%	13.2%	4.4%	1.4%	1%	0.68%
Apr 2026	51.7%	23.2%	16.7%	4.9%	1.7%	1%	0.73%
May 2026	48.2%	25.3%	17.4%	5.4%	1.8%	0.99%	0.86%
Jun 2026	49.6%	25.8%	16.4%	4.6%	1.8%	0.86%	0.9%
Jul 2026	48.4%	25.2%	17.5%	5.5%	1.8%	0.86%	0.78%
Aug 2026	53.8%	23.2%	14.6%	4.9%	1.8%	0.89%	0.77%
Sep 2026	—	—	—	—	—	—	—

How has the Muffin Break and The Coffee Club comparison changed over the last 12 months?

3 findings

The Coffee Club was ahead of Muffin Break in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Muffin Break’s estimated Share of Search among coffee chains in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches moved from 6.5K to 6.4K.
Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand moved from 17% to 14.6%, and its estimated monthly branded searches moved from 22.1K to 19.4K.

How did search popularity change for New Zealand coffee chains in August 2026?

2 changes

In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.
In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Muffin Break’s and The Coffee Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.