Brandwave

How popular isThe Coffee Club in search?

In August 2026, there were an estimated 19.4K branded searches for The Coffee Club in New Zealand which is down 12.3% over the last 11 months. The Coffee Club holds 14.6% estimated Share of Search among New Zealand coffee chains and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Starbucks53.8%
  2. Columbus Coffee23.2%
  3. The Coffee Club14.6%
  4. Muffin Break4.9%
  5. Robert Harris1.8%
  6. Mojo Coffee0.89%
  7. Esquires0.77%
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Which coffee chains compete with The Coffee Club?

The Coffee Club against coffee chains in New Zealand, by month

Share of Search by month for Starbucks, Columbus Coffee, The Coffee Club, Muffin Break. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksColumbus CoffeeThe Coffee ClubMuffin BreakRobert HarrisMojo CoffeeEsquires
Oct 202550.7%23.6%17%5%1.5%1.1%1.1%
Nov 202556.1%21.1%15.4%4.5%1.3%0.89%0.73%
Dec 202551.8%23.8%17.1%4.3%1.5%0.79%0.74%
Jan 202652.7%24.6%15.9%3.6%1.6%0.81%0.77%
Feb 202653%26.2%14%3.9%1.4%0.92%0.68%
Mar 202654.4%24.9%13.2%4.4%1.4%1%0.68%
Apr 202651.7%23.2%16.7%4.9%1.7%1%0.73%
May 202648.2%25.3%17.4%5.4%1.8%0.99%0.86%
Jun 202649.6%25.8%16.4%4.6%1.8%0.86%0.9%
Jul 202648.4%25.2%17.5%5.5%1.8%0.86%0.78%
Aug 202653.8%23.2%14.6%4.9%1.8%0.89%0.77%
Sep 2026———————

  1. 1.Starbucks

    53.8%

    held 1st · 71.3K estimated branded searches · +22.4% vs prior month · +5.4 points

  2. 2.Columbus Coffee

    23.2%

    held 2nd · 30.8K estimated branded searches · +1.2% vs prior month · -2 points

  3. 3.The Coffee Club

    14.6%

    held 3rd · 19.4K estimated branded searches · -8.2% vs prior month · -2.9 points

  4. 4.Muffin Break

    4.9%

    held 4th · 6.4K estimated branded searches · -2% vs prior month · -0.6 points

  5. 5.Robert Harris

    1.8%

    held 5th · 2.4K estimated branded searches · +13.1% vs prior month · +0.1 points

  6. 6.Mojo Coffee

    0.89%

    held 6th · 1.2K estimated branded searches · +13.5% vs prior month · 0 points

  7. 7.Esquires

    0.77%

    held 7th · 1K estimated branded searches · +8.5% vs prior month · 0 points

Compare search popularity between The Coffee Club and its closest rivals

How has branded search demand for The Coffee Club changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Coffee Club in New Zealand fell from 22.1K to 19.4K.
  • Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand decreased from 17% to 14.6%.
  • Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand peaked at 17.5% in July 2026 and was lowest at 13.2% in March 2026.

How did search popularity change for New Zealand coffee chains in August 2026?

  1. In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.

  2. In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.

  3. In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.

  4. In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.

  5. Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

  6. Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.

How is The Coffee Club measured?

Brandwave collects information about searches that people make online using The Coffee Club’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • coffee club
  • coffee club cafe
  • coffee club menu
  • the coffee club
  • the coffee club cafe
  • the coffee club locations
  • the coffee club menu
  • the coffee club near me
  • the coffee club nz
  • thecoffeeclub
  • thecoffeeclub co nz
  • thecoffeeclub menu

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How the Brand Demand Index is measured

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