Brandwave

How popular isMuffin Break?

In September 2026, people searched for Muffin Break by name about 5,520 times in New Zealand, about the same as the previous year. These searches made up 5.3% of all New Zealand coffee chain searches, placing Muffin Break fifth out of seven chains. When we asked both ChatGPT and Google AI Overviews about coffee chains, Muffin Break did not appear in any of the answers.

Search and AI answers in September 2026

Muffin Break is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. StarbucksShare of searches 46.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  2. Columbus CoffeeShare of searches 22.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. The Coffee ClubShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Robert HarrisShare of searches 7.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. Muffin BreakShare of searches 5.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top coffee chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Muffin Break did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Columbus Coffee1st
  2. Robert Harris2nd
  3. The Coffee Club3rd
  4. Mojo Coffee4th
  5. Esquires5th
  6. Starbucks6th
  7. Muffin Break–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about coffee chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee chains compete with Muffin Break?

Muffin Break against coffee chains in New Zealand, by month

Share of searches by month for Starbucks, Columbus Coffee, The Coffee Club, Robert Harris, Muffin Break. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksColumbus CoffeeThe Coffee ClubRobert HarrisMuffin BreakEsquiresMojo Coffee
Oct 202542.8%26%18.5%5.4%5%1.2%0.97%
Nov 202547.7%24%17.1%4.9%4.6%0.82%0.79%
Dec 202543.6%26.5%18.7%5.5%4.2%0.82%0.71%
Jan 202644.3%27.6%17.2%5.7%3.6%0.85%0.74%
Feb 202646%28.9%14.8%5%3.8%0.74%0.79%
Mar 202645.4%28.3%14.4%5.8%4.5%0.75%0.86%
Apr 202642.2%26%18.5%6.4%5%0.82%0.97%
May 202639.2%28%18.6%6.9%5.4%0.93%0.93%
Jun 202640.4%29%18%6.2%4.6%1%0.8%
Jul 202639.1%28.1%18.8%7%5.4%0.86%0.77%
Aug 202645.8%25.8%16.1%5.8%5%0.83%0.85%
Sep 202646.4%22.5%17.3%7.1%5.3%0.8%0.74%

  1. 1.Starbucks

    46.4%

    Held 1st. 48.5K estimated branded searches, -4.2% vs prior month. Share +0.6 points.

  2. 2.Columbus Coffee

    22.5%

    Held 2nd. 23.6K estimated branded searches, -17.4% vs prior month. Share -3.3 points.

  3. 3.The Coffee Club

    17.3%

    Held 3rd. 18.1K estimated branded searches, +1.7% vs prior month. Share +1.2 points.

  4. 4.Robert Harris

    7.1%

    Held 4th. 7.4K estimated branded searches, +15.6% vs prior month. Share +1.3 points.

  5. 5.Muffin Break

    5.3%

    Held 5th. 5.5K estimated branded searches, +0.36% vs prior month. Share +0.3 points.

  6. 6.Esquires

    0.8%

    Moved from 7th to 6th. 840 estimated branded searches, -8.7% vs prior month. Share 0 points.

  7. 7.Mojo Coffee

    0.74%

    Moved from 6th to 7th. 770 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between Muffin Break and its closest rivals

Every comparison with Muffin Break

6 comparisons

How has branded search demand for Muffin Break changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Muffin Break in New Zealand held steady at 5.5K.
  • Across the 12 months ending September 2026, Muffin Break’s share of searches among coffee chains in New Zealand peaked at 5.4% in July 2026 and was lowest at 3.6% in January 2026.

How did search popularity change for New Zealand coffee chains in September 2026?

6 changes

  1. In September 2026, Robert Harris gained share of searches among coffee chains in New Zealand, from 5.8% to 7.1%.

  2. In September 2026, The Coffee Club gained share of searches among coffee chains in New Zealand, from 16.1% to 17.3%.

  3. In September 2026, Starbucks gained share of searches among coffee chains in New Zealand, from 45.8% to 46.4%.

  4. In September 2026, Columbus Coffee lost share of searches among coffee chains in New Zealand, from 25.8% to 22.5%.

  5. In September 2026, Esquires rose from 7th to 6th among coffee chains in New Zealand.

  6. In September 2026, Mojo Coffee fell from 6th to 7th among coffee chains in New Zealand.

How are Muffin Break’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Muffin Break’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • muffin break
  • muffin break cafe
  • muffin break menu
  • muffinbreak
  • muffinbreak menu

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How the Brand Demand Index is measured

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