Esquires vs Muffin Break:Which is more popular by branded search in New Zealand?
In August 2026, Muffin Break had more branded searches than Esquires among coffee chains in New Zealand. Muffin Break was estimated to have 6.4K branded searches compared to Esquires’ 1K, and held a 4.9% Share of Search versus Esquires’ 0.77%.
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Which is more popular in search, Esquires or Muffin Break?
Compare the café chains New Zealanders visit for coffee and a bite to eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Muffin Break, Esquires. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Columbus Coffee | The Coffee Club | Muffin Break | Robert Harris | Mojo Coffee | Esquires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 23.6% | 17% | 5% | 1.5% | 1.1% | 1.1% |
| Nov 2025 | 56.1% | 21.1% | 15.4% | 4.5% | 1.3% | 0.89% | 0.73% |
| Dec 2025 | 51.8% | 23.8% | 17.1% | 4.3% | 1.5% | 0.79% | 0.74% |
| Jan 2026 | 52.7% | 24.6% | 15.9% | 3.6% | 1.6% | 0.81% | 0.77% |
| Feb 2026 | 53% | 26.2% | 14% | 3.9% | 1.4% | 0.92% | 0.68% |
| Mar 2026 | 54.4% | 24.9% | 13.2% | 4.4% | 1.4% | 1% | 0.68% |
| Apr 2026 | 51.7% | 23.2% | 16.7% | 4.9% | 1.7% | 1% | 0.73% |
| May 2026 | 48.2% | 25.3% | 17.4% | 5.4% | 1.8% | 0.99% | 0.86% |
| Jun 2026 | 49.6% | 25.8% | 16.4% | 4.6% | 1.8% | 0.86% | 0.9% |
| Jul 2026 | 48.4% | 25.2% | 17.5% | 5.5% | 1.8% | 0.86% | 0.78% |
| Aug 2026 | 53.8% | 23.2% | 14.6% | 4.9% | 1.8% | 0.89% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Esquires and Muffin Break comparison changed over the last 12 months?
3 findings
- Muffin Break was ahead of Esquires in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Esquires’ estimated Share of Search among coffee chains in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 1.4K to 1K.
- Across the 11 months ending August 2026, Muffin Break’s estimated Share of Search among coffee chains in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches moved from 6.5K to 6.4K.
How did search popularity change for New Zealand coffee chains in August 2026?
2 changes
In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Esquires’ and Muffin Break’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esquires
8 branded search terms
- cafe esquires
- coffee esquires
- esquires
- esquires coffee near me
- esquires menu
- esquires near me
- esquires nz
- esquires online
Muffin Break
9 branded search terms
- muffin break
- muffin break cafe
- muffin break menu
- muffin break near me
- muffin break nz
- muffinbreak
- muffinbreak co nz
- muffinbreak menu
- muffinbreak nz
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