How popular isMuffin Break in search?
In August 2026, there were an estimated 6.4K branded searches for Muffin Break in New Zealand which held steady over the last 11 months. Muffin Break holds 4.9% estimated Share of Search among New Zealand coffee chains and is ranked 4th of 7 competitors for search popularity.
Starbucks53.8%Columbus Coffee23.2%
- The Coffee Club14.6%
Muffin Break4.9%- Robert Harris1.8%
Mojo Coffee0.89%
Esquires0.77%
Follow Muffin Break and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which coffee chains compete with Muffin Break?
Share of Search by month for Starbucks, Columbus Coffee, The Coffee Club, Muffin Break. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Columbus Coffee | The Coffee Club | Muffin Break | Robert Harris | Mojo Coffee | Esquires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 23.6% | 17% | 5% | 1.5% | 1.1% | 1.1% |
| Nov 2025 | 56.1% | 21.1% | 15.4% | 4.5% | 1.3% | 0.89% | 0.73% |
| Dec 2025 | 51.8% | 23.8% | 17.1% | 4.3% | 1.5% | 0.79% | 0.74% |
| Jan 2026 | 52.7% | 24.6% | 15.9% | 3.6% | 1.6% | 0.81% | 0.77% |
| Feb 2026 | 53% | 26.2% | 14% | 3.9% | 1.4% | 0.92% | 0.68% |
| Mar 2026 | 54.4% | 24.9% | 13.2% | 4.4% | 1.4% | 1% | 0.68% |
| Apr 2026 | 51.7% | 23.2% | 16.7% | 4.9% | 1.7% | 1% | 0.73% |
| May 2026 | 48.2% | 25.3% | 17.4% | 5.4% | 1.8% | 0.99% | 0.86% |
| Jun 2026 | 49.6% | 25.8% | 16.4% | 4.6% | 1.8% | 0.86% | 0.9% |
| Jul 2026 | 48.4% | 25.2% | 17.5% | 5.5% | 1.8% | 0.86% | 0.78% |
| Aug 2026 | 53.8% | 23.2% | 14.6% | 4.9% | 1.8% | 0.89% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 71.3K | +22.4% | +5.4 points | |
| 2, held 2nd | 23.2% | 30.8K | +1.2% | -2 points | |
| 3, held 3rd | 14.6% | 19.4K | -8.2% | -2.9 points | |
| 4, held 4th | 4.9% | 6.4K | -2% | -0.6 points | |
| 5, held 5th | 1.8% | 2.4K | +13.1% | +0.1 points | |
| 6, held 6th | 0.89% | 1.2K | +13.5% | 0 points | |
| 7, held 7th | 0.77% | 1K | +8.5% | 0 points |
53.8%
held 1st · 71.3K estimated branded searches · +22.4% vs prior month · +5.4 points
23.2%
held 2nd · 30.8K estimated branded searches · +1.2% vs prior month · -2 points
14.6%
held 3rd · 19.4K estimated branded searches · -8.2% vs prior month · -2.9 points
4.9%
held 4th · 6.4K estimated branded searches · -2% vs prior month · -0.6 points
1.8%
held 5th · 2.4K estimated branded searches · +13.1% vs prior month · +0.1 points
0.89%
held 6th · 1.2K estimated branded searches · +13.5% vs prior month · 0 points
7.
Esquires0.77%
held 7th · 1K estimated branded searches · +8.5% vs prior month · 0 points
Compare search popularity between Muffin Break and its closest rivals
- Muffin Break vs Starbucks: compare search popularity
- Muffin Break vs The Coffee Club: compare search popularity
- Muffin Break vs Robert Harris: compare search popularity
- Muffin Break vs Mojo Coffee: compare search popularity
- Compare Muffin Break with any brand
How has branded search demand for Muffin Break changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Muffin Break in New Zealand held steady, from 6.5K to 6.4K.
- Across the 11 months ending August 2026, Muffin Break’s estimated Share of Search among coffee chains in New Zealand peaked at 5.5% in July 2026 and was lowest at 3.6% in January 2026.
How did search popularity change for New Zealand coffee chains in August 2026?
6 changes
In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.
In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.
In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.
In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.
How is Muffin Break measured?
Brandwave collects information about searches that people make online using Muffin Break’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- muffin break
- muffin break cafe
- muffin break menu
- muffin break near me
- muffin break nz
- muffinbreak
- muffinbreak co nz
- muffinbreak menu
- muffinbreak nz
Do you work for Muffin Break? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Muffin Break your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.