Columbus Coffee vs Muffin Break:Which is more popular by branded search in New Zealand?
In August 2026, Columbus Coffee had more branded searches than Muffin Break among coffee chains in New Zealand. Columbus Coffee was estimated to have 30.8K branded searches compared to Muffin Break’s 6.4K, and held a 23.2% Share of Search versus Muffin Break’s 4.9%.
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Which is more popular in search, Columbus Coffee or Muffin Break?
Compare the café chains New Zealanders visit for coffee and a bite to eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Columbus Coffee, Muffin Break. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Columbus Coffee | The Coffee Club | Muffin Break | Robert Harris | Mojo Coffee | Esquires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 23.6% | 17% | 5% | 1.5% | 1.1% | 1.1% |
| Nov 2025 | 56.1% | 21.1% | 15.4% | 4.5% | 1.3% | 0.89% | 0.73% |
| Dec 2025 | 51.8% | 23.8% | 17.1% | 4.3% | 1.5% | 0.79% | 0.74% |
| Jan 2026 | 52.7% | 24.6% | 15.9% | 3.6% | 1.6% | 0.81% | 0.77% |
| Feb 2026 | 53% | 26.2% | 14% | 3.9% | 1.4% | 0.92% | 0.68% |
| Mar 2026 | 54.4% | 24.9% | 13.2% | 4.4% | 1.4% | 1% | 0.68% |
| Apr 2026 | 51.7% | 23.2% | 16.7% | 4.9% | 1.7% | 1% | 0.73% |
| May 2026 | 48.2% | 25.3% | 17.4% | 5.4% | 1.8% | 0.99% | 0.86% |
| Jun 2026 | 49.6% | 25.8% | 16.4% | 4.6% | 1.8% | 0.86% | 0.9% |
| Jul 2026 | 48.4% | 25.2% | 17.5% | 5.5% | 1.8% | 0.86% | 0.78% |
| Aug 2026 | 53.8% | 23.2% | 14.6% | 4.9% | 1.8% | 0.89% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Columbus Coffee and Muffin Break comparison changed over the last 12 months?
3 findings
- Columbus Coffee was ahead of Muffin Break in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbus Coffee’s estimated Share of Search among coffee chains in New Zealand moved from 23.6% to 23.2%, and its estimated monthly branded searches moved from 30.6K to 30.8K.
- Across the 11 months ending August 2026, Muffin Break’s estimated Share of Search among coffee chains in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches moved from 6.5K to 6.4K.
How did search popularity change for New Zealand coffee chains in August 2026?
2 changes
In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.
In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Columbus Coffee’s and Muffin Break’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Columbus Coffee
17 branded search terms
- columbus cafe
- columbus cafe botany
- columbus cafe menu
- columbus cafe near me
- columbus coffee
- columbus coffee beans
- columbus coffee botany
- columbus coffee cafe
- columbus coffee menu
- columbus coffee near me
- columbus coffee nz
- columbus coffee online
- columbus coffee rosebank road
- columbus coffee sylvia park
- columbus coffee william pickering
- columbuscoffee
- columbuscoffee co nz
Muffin Break
9 branded search terms
- muffin break
- muffin break cafe
- muffin break menu
- muffin break near me
- muffin break nz
- muffinbreak
- muffinbreak co nz
- muffinbreak menu
- muffinbreak nz
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