Brandwave

Coffee chains in New Zealand:Which brands are most popular in search?

In August 2026, Starbucks was the most searched among coffee chains in New Zealand, with an estimated 71.3K branded searches and 53.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Starbucks53.8%
  2. Columbus Coffee23.2%
  3. The Coffee Club14.6%
  4. Muffin Break4.9%
  5. Robert Harris1.8%
  6. Mojo Coffee0.89%
  7. Esquires0.77%

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Share of SearchLeaderboard

Compare the café chains New Zealanders visit for coffee and a bite to eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coffee chains in New Zealand, by month

Share of Search by month for Starbucks, Columbus Coffee, The Coffee Club, Muffin Break. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksColumbus CoffeeThe Coffee ClubMuffin BreakRobert HarrisMojo CoffeeEsquires
Oct 202550.7%23.6%17%5%1.5%1.1%1.1%
Nov 202556.1%21.1%15.4%4.5%1.3%0.89%0.73%
Dec 202551.8%23.8%17.1%4.3%1.5%0.79%0.74%
Jan 202652.7%24.6%15.9%3.6%1.6%0.81%0.77%
Feb 202653%26.2%14%3.9%1.4%0.92%0.68%
Mar 202654.4%24.9%13.2%4.4%1.4%1%0.68%
Apr 202651.7%23.2%16.7%4.9%1.7%1%0.73%
May 202648.2%25.3%17.4%5.4%1.8%0.99%0.86%
Jun 202649.6%25.8%16.4%4.6%1.8%0.86%0.9%
Jul 202648.4%25.2%17.5%5.5%1.8%0.86%0.78%
Aug 202653.8%23.2%14.6%4.9%1.8%0.89%0.77%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Starbucks

    53.8%

    held 1st · 71.3K estimated branded searches · +22.4% vs prior month · +5.4 points

  2. 2.Columbus Coffee

    23.2%

    held 2nd · 30.8K estimated branded searches · +1.2% vs prior month · -2 points

  3. 3.The Coffee Club

    14.6%

    held 3rd · 19.4K estimated branded searches · -8.2% vs prior month · -2.9 points

  4. 4.Muffin Break

    4.9%

    held 4th · 6.4K estimated branded searches · -2% vs prior month · -0.6 points

  5. 5.Robert Harris

    1.8%

    held 5th · 2.4K estimated branded searches · +13.1% vs prior month · +0.1 points

  6. 6.Mojo Coffee

    0.89%

    held 6th · 1.2K estimated branded searches · +13.5% vs prior month · 0 points

  7. 7.Esquires

    0.77%

    held 7th · 1K estimated branded searches · +8.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among coffee chains in New Zealand?

In August 2026, Starbucks was the most searched among coffee chains in New Zealand, with an estimated 71.3K branded searches and 53.8% estimated Share of Search within this set. Columbus Coffee is in 2nd place, 30.6 percentage points behind at 23.2% Share of Search.

New Zealand coffee chains, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Starbucks50.7% → 53.8%56.1%Nov 202548.2%May 20261st
Columbus Coffee23.6% → 23.2%26.2%Feb 202621.1%Nov 20252nd
The Coffee Club17% → 14.6%17.5%Jul 202613.2%Mar 20263rd
Muffin Break5% → 4.9%5.5%Jul 20263.6%Jan 20264th
Robert Harris1.5% → 1.8%1.8%May 20261.3%Nov 20255th
Mojo Coffee1.1% → 0.89%1.1%Oct 20250.79%Dec 20257th → 6th
Esquires1.1% → 0.77%1.1%Oct 20250.68%Mar 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand increased from 50.7% to 53.8%.
  • Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand decreased from 17% to 14.6%.
  • Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand peaked at 56.1% in November 2025 and was lowest at 48.2% in May 2026.
  • Across the 11 months ending August 2026, Columbus Coffee’s estimated Share of Search among coffee chains in New Zealand peaked at 26.2% in February 2026 and was lowest at 21.1% in November 2025.
  • Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand peaked at 17.5% in July 2026 and was lowest at 13.2% in March 2026.
  • Across the 11 months ending August 2026, Muffin Break’s estimated Share of Search among coffee chains in New Zealand peaked at 5.5% in July 2026 and was lowest at 3.6% in January 2026.
  • Across the 11 months ending August 2026, Mojo Coffee rose from 7th to 6th among coffee chains in New Zealand.
  • Across the 11 months ending August 2026, Esquires fell from 6th to 7th among coffee chains in New Zealand.
  • Across the 11 months ending August 2026, Columbus Coffee, Muffin Break and Robert Harris held steady: their estimated Share of Search among coffee chains in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand coffee chains in August 2026?

  1. In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.

  2. In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.

  3. In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.

  4. In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.

  5. Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

  6. Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.

  7. Estimated monthly branded searches for Mojo Coffee in New Zealand fell 15.7% over 11 measured months, from 1.4K to 1.2K in August 2026.

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