How popular isEsquires in search?
In August 2026, there were an estimated 1K branded searches for Esquires in New Zealand which is down 28.7% over the last 11 months. Esquires holds 0.77% estimated Share of Search among New Zealand coffee chains and is ranked 7th of 7 competitors for search popularity.
Starbucks53.8%Columbus Coffee23.2%
- The Coffee Club14.6%
Muffin Break4.9%- Robert Harris1.8%
Mojo Coffee0.89%
Esquires0.77%
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Which coffee chains compete with Esquires?
Share of Search by month for Starbucks, Columbus Coffee, The Coffee Club, Muffin Break, Esquires. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Columbus Coffee | The Coffee Club | Muffin Break | Robert Harris | Mojo Coffee | Esquires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 23.6% | 17% | 5% | 1.5% | 1.1% | 1.1% |
| Nov 2025 | 56.1% | 21.1% | 15.4% | 4.5% | 1.3% | 0.89% | 0.73% |
| Dec 2025 | 51.8% | 23.8% | 17.1% | 4.3% | 1.5% | 0.79% | 0.74% |
| Jan 2026 | 52.7% | 24.6% | 15.9% | 3.6% | 1.6% | 0.81% | 0.77% |
| Feb 2026 | 53% | 26.2% | 14% | 3.9% | 1.4% | 0.92% | 0.68% |
| Mar 2026 | 54.4% | 24.9% | 13.2% | 4.4% | 1.4% | 1% | 0.68% |
| Apr 2026 | 51.7% | 23.2% | 16.7% | 4.9% | 1.7% | 1% | 0.73% |
| May 2026 | 48.2% | 25.3% | 17.4% | 5.4% | 1.8% | 0.99% | 0.86% |
| Jun 2026 | 49.6% | 25.8% | 16.4% | 4.6% | 1.8% | 0.86% | 0.9% |
| Jul 2026 | 48.4% | 25.2% | 17.5% | 5.5% | 1.8% | 0.86% | 0.78% |
| Aug 2026 | 53.8% | 23.2% | 14.6% | 4.9% | 1.8% | 0.89% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 71.3K | +22.4% | +5.4 points | |
| 2, held 2nd | 23.2% | 30.8K | +1.2% | -2 points | |
| 3, held 3rd | 14.6% | 19.4K | -8.2% | -2.9 points | |
| 4, held 4th | 4.9% | 6.4K | -2% | -0.6 points | |
| 5, held 5th | 1.8% | 2.4K | +13.1% | +0.1 points | |
| 6, held 6th | 0.89% | 1.2K | +13.5% | 0 points | |
| 7, held 7th | 0.77% | 1K | +8.5% | 0 points |
53.8%
held 1st · 71.3K estimated branded searches · +22.4% vs prior month · +5.4 points
23.2%
held 2nd · 30.8K estimated branded searches · +1.2% vs prior month · -2 points
14.6%
held 3rd · 19.4K estimated branded searches · -8.2% vs prior month · -2.9 points
4.9%
held 4th · 6.4K estimated branded searches · -2% vs prior month · -0.6 points
1.8%
held 5th · 2.4K estimated branded searches · +13.1% vs prior month · +0.1 points
0.89%
held 6th · 1.2K estimated branded searches · +13.5% vs prior month · 0 points
7.
Esquires0.77%
held 7th · 1K estimated branded searches · +8.5% vs prior month · 0 points
Compare search popularity between Esquires and its closest rivals
How has branded search demand for Esquires changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Esquires in New Zealand fell from 1.4K to 1K.
- Across the 11 months ending August 2026, Esquires fell from 6th to 7th among coffee chains in New Zealand.
How did search popularity change for New Zealand coffee chains in August 2026?
6 changes
In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.
In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.
In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.
In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.
How is Esquires measured?
Brandwave collects information about searches that people make online using Esquires’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- cafe esquires
- coffee esquires
- esquires
- esquires coffee near me
- esquires menu
- esquires near me
- esquires nz
- esquires online
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Is Esquires your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.