Esquires vs Mojo Coffee:Which is more popular by branded search in New Zealand?
In August 2026, Mojo Coffee had more branded searches than Esquires among coffee chains in New Zealand. Mojo Coffee was estimated to have 1.2K branded searches compared to Esquires’ 1K, and held a 0.89% Share of Search versus Esquires’ 0.77%.
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Which is more popular in search, Esquires or Mojo Coffee?
Compare the café chains New Zealanders visit for coffee and a bite to eat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mojo Coffee, Esquires. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Columbus Coffee | The Coffee Club | Muffin Break | Robert Harris | Mojo Coffee | Esquires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 23.6% | 17% | 5% | 1.5% | 1.1% | 1.1% |
| Nov 2025 | 56.1% | 21.1% | 15.4% | 4.5% | 1.3% | 0.89% | 0.73% |
| Dec 2025 | 51.8% | 23.8% | 17.1% | 4.3% | 1.5% | 0.79% | 0.74% |
| Jan 2026 | 52.7% | 24.6% | 15.9% | 3.6% | 1.6% | 0.81% | 0.77% |
| Feb 2026 | 53% | 26.2% | 14% | 3.9% | 1.4% | 0.92% | 0.68% |
| Mar 2026 | 54.4% | 24.9% | 13.2% | 4.4% | 1.4% | 1% | 0.68% |
| Apr 2026 | 51.7% | 23.2% | 16.7% | 4.9% | 1.7% | 1% | 0.73% |
| May 2026 | 48.2% | 25.3% | 17.4% | 5.4% | 1.8% | 0.99% | 0.86% |
| Jun 2026 | 49.6% | 25.8% | 16.4% | 4.6% | 1.8% | 0.86% | 0.9% |
| Jul 2026 | 48.4% | 25.2% | 17.5% | 5.5% | 1.8% | 0.86% | 0.78% |
| Aug 2026 | 53.8% | 23.2% | 14.6% | 4.9% | 1.8% | 0.89% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Esquires and Mojo Coffee comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Mojo Coffee took it in November 2025, Esquires took it in June 2026, Mojo Coffee took it in July 2026.
- Across the 11 months ending August 2026, Esquires’ estimated Share of Search among coffee chains in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 1.4K to 1K.
- Across the 11 months ending August 2026, Mojo Coffee’s estimated Share of Search among coffee chains in New Zealand moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
How did search popularity change for New Zealand coffee chains in August 2026?
2 changes
Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.
Estimated monthly branded searches for Mojo Coffee in New Zealand fell 15.7% over 11 measured months, from 1.4K to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Esquires’ and Mojo Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esquires
8 branded search terms
- cafe esquires
- coffee esquires
- esquires
- esquires coffee near me
- esquires menu
- esquires near me
- esquires nz
- esquires online
Mojo Coffee
8 branded search terms
- mojo coffee
- mojo coffee beans
- mojo coffee menu
- mojo coffee near me
- mojo coffee nz
- mojo coffee online
- mojocoffee
- mojocoffee near me
Put your own brand in this comparison
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