Coffee capsule brands in New Zealand:Which brands are most popular in search?
In August 2026, Nespresso was the most searched among coffee capsule brands in New Zealand, with an estimated 32.2K branded searches and 73.8% estimated Share of Search within this set.
Nespresso73.8%
Moccona19.7%
Dolce Gusto3.5%
Vittoria Coffee1.7%L'OR1.4%
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Share of SearchLeaderboard
Compare the coffee capsule and pod brands New Zealanders brew. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, Moccona, Dolce Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Moccona | Dolce Gusto | Vittoria Coffee | L'OR |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 12.2% | 3.8% | 0.95% | 1.4% |
| Nov 2025 | 83.4% | 11.4% | 3.1% | 0.73% | 1.3% |
| Dec 2025 | 85.4% | 9.4% | 3.3% | 0.78% | 1.1% |
| Jan 2026 | 82.4% | 12.1% | 3.2% | 0.76% | 1.5% |
| Feb 2026 | 81.3% | 13.6% | 2.9% | 0.72% | 1.5% |
| Mar 2026 | 78.3% | 15.9% | 3.2% | 1% | 1.6% |
| Apr 2026 | 78.8% | 14.7% | 3.9% | 1.2% | 1.4% |
| May 2026 | 76.7% | 17.3% | 3.1% | 1.3% | 1.6% |
| Jun 2026 | 75.5% | 18.2% | 3.4% | 1.4% | 1.4% |
| Jul 2026 | 73.1% | 20.5% | 3.3% | 1.7% | 1.5% |
| Aug 2026 | 73.8% | 19.7% | 3.5% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 32.2K | +1% | +0.7 points | |
| 2, held 2nd | 19.7% | 8.6K | -3.9% | -0.8 points | |
| 3, held 3rd | 3.5% | 1.5K | +6.3% | +0.2 points | |
| 4, held 4th | 1.7% | 730 | 0% | 0 points | |
| 5, held 5th | 1.4% | 610 | -7.6% | -0.1 points |
73.8%
held 1st · 32.2K estimated branded searches · +1% vs prior month · +0.7 points
2.
Moccona19.7%
held 2nd · 8.6K estimated branded searches · -3.9% vs prior month · -0.8 points
3.5%
held 3rd · 1.5K estimated branded searches · +6.3% vs prior month · +0.2 points
1.7%
held 4th · 730 estimated branded searches · 0% vs prior month · 0 points
5.
1.4%
held 5th · 610 estimated branded searches · -7.6% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among coffee capsule brands in New Zealand?
5 brands
In August 2026, Nespresso was the most searched among coffee capsule brands in New Zealand, with an estimated 32.2K branded searches and 73.8% estimated Share of Search within this set. Moccona is in 2nd place, 54.1 percentage points behind at 19.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nespresso | 81.7% → 73.8% | 85.4%Dec 2025 | 73.1%Jul 2026 | 1st |
| Moccona | 12.2% → 19.7% | 20.5%Jul 2026 | 9.4%Dec 2025 | 2nd |
| Dolce Gusto | 3.8% → 3.5% | 3.9%Apr 2026 | 2.9%Feb 2026 | 3rd |
| Vittoria Coffee | 0.95% → 1.7% | 1.7%Jul 2026 | 0.72%Feb 2026 | 5th → 4th |
| L'OR | 1.4% | 1.6%Mar 2026 | 1.1%Dec 2025 | 4th → 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand decreased from 81.7% to 73.8%.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand increased from 12.2% to 19.7%.
- Across the 11 months ending August 2026, Vittoria Coffee’s estimated Share of Search among coffee capsule brands in New Zealand increased from 0.95% to 1.7%.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 85.4% in December 2025 and was lowest at 73.1% in July 2026.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 20.5% in July 2026 and was lowest at 9.4% in December 2025.
- Across the 11 months ending August 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.9% in February 2026.
- Across the 11 months ending August 2026, Vittoria Coffee rose from 5th to 4th among coffee capsule brands in New Zealand.
- Across the 11 months ending August 2026, L'OR fell from 4th to 5th among coffee capsule brands in New Zealand.
- Across the 11 months ending August 2026, Dolce Gusto held steady: its estimated Share of Search among coffee capsule brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand coffee capsule brands in August 2026?
3 changes
In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%.
In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%.
Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.
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