Brandwave

How popular isMoccona?

In September 2026, people searched for Moccona by name about 7,950 times in New Zealand, a 77.9% increase from the previous year. These searches made up 9% of all New Zealand coffee capsule brand searches, placing Moccona second out of five brands. When we asked both ChatGPT and Google AI Overviews about coffee capsule brands, Moccona did not appear in any of the answers.

Search and AI answers in September 2026

Moccona is the second most searched of 5 competitors and not listed in any AI answer.

  1. NespressoShare of searches 81.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MocconaShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Dolce GustoShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Vittoria CoffeeShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. L'ORShare of searches 2.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Moccona did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. L'OR2nd
  3. Dolce Gusto3rd
  4. Vittoria Coffee4th
  5. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

  • Asked ChatGPT

    “Which coffee capsule brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee capsule brands in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee capsule brand in New Zealand for home espresso?”

    1. 1Nespresso
    2. 2L'OR

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “espresso capsules”

    1. 1Nespresso
    2. 2Vittoria Coffee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee capsule brands compete with Moccona?

Moccona against coffee capsule brands in New Zealand, by month

Share of searches by month for Nespresso, Moccona, Dolce Gusto, Vittoria Coffee, L'OR. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202585.6%5.3%5.1%1.7%2.4%
Nov 202587.3%5.2%4%1.3%2.3%
Dec 202588.3%4%4.4%1.4%1.9%
Jan 202686.7%5.3%4%1.3%2.6%
Feb 202686.5%5.5%4%1.3%2.7%
Mar 202684.4%6.3%4.5%1.9%2.9%
Apr 202684.5%6%4.9%2.2%2.5%
May 202682.9%8%4%2.3%2.8%
Jun 202682.1%8%4.8%2.7%2.5%
Jul 202681.5%7.7%4.7%3.2%2.8%
Aug 202681.9%7.7%4.7%3.1%2.5%
Sep 202681.1%9%4.8%2.6%2.5%

  1. 1.Nespresso

    81.1%

    Held 1st. 18.5K estimated branded searches, -3.2% vs prior month. Share -0.7 points.

  2. 2.Moccona

    9%

    Held 2nd. 2K estimated branded searches, +13.3% vs prior month. Share +1.2 points.

  3. 3.Dolce Gusto

    4.8%

    Held 3rd. 1.1K estimated branded searches, -1.8% vs prior month. Share 0 points.

  4. 4.Vittoria Coffee

    2.6%

    Held 4th. 600 estimated branded searches, -17.8% vs prior month. Share -0.5 points.

  5. 5.L'OR

    2.5%

    Held 5th. 570 estimated branded searches, -3.4% vs prior month. Share 0 points.

Compare popularity between Moccona and its closest rivals

Every comparison with Moccona

10 comparisons

How has branded search demand for Moccona changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moccona in New Zealand rose from 4.5K to 8K.
  • Across the 12 months ending September 2026, Moccona’s share of searches among coffee capsule brands in New Zealand increased from 5.3% to 9%.
  • Across the 12 months ending September 2026, Moccona’s share of searches among coffee capsule brands in New Zealand peaked at 9% in September 2026 and was lowest at 4% in December 2025.

How did search popularity change for New Zealand coffee capsule brands in September 2026?

3 changes

  1. In September 2026, Moccona gained share of searches among coffee capsule brands in New Zealand, from 7.7% to 9%.

  2. In September 2026, Nespresso lost share of searches among coffee capsule brands in New Zealand, from 81.9% to 81.1%.

  3. Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 50% over 12 measured months, from 400 to 600 in September 2026.

How are Moccona’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Moccona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moccona
  • moccona 400g
  • moccona beans
  • moccona classic
  • moccona coffee
  • moccona coffee hazelnut
  • moccona coffee pods
  • moccona coffee warehouse
  • moccona coffee woolies
  • moccona decaf
  • moccona decaf coffee
  • moccona espresso
  • moccona indulgence coffee
  • moccona latte
  • moccona woolies

Do you work for Moccona? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Moccona compete?

Moccona is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Supermarket coffee brands1st of 823.9%Show ranking
Coffee capsule brands2nd of 59%Shown above
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