Moccona vs Nescafé:Which is more popular by branded search in New Zealand?
In August 2026, Moccona had more branded searches than Nescafé among supermarket coffee brands in New Zealand. Moccona was estimated to have 8.6K branded searches compared to Nescafé’s 7K, and held a 13% Share of Search versus Nescafé’s 10.6%.
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Which is more popular in search, Moccona or Nescafé?
Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moccona, Nescafé. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Moccona and Nescafé comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Moccona took it in February 2026.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 9.5% to 13%, and its estimated monthly branded searches moved from 5.1K to 8.6K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 5.6K to 7K.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
3 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.
In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Moccona’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moccona
25 branded search terms
- moccona
- moccona 1kg
- moccona 400g
- moccona beans
- moccona capsules
- moccona classic
- moccona co nz
- moccona coffee
- moccona coffee 1kg
- moccona coffee 400g
- moccona coffee hazelnut
- moccona coffee online
- moccona coffee pak n save
- moccona coffee pods
- moccona coffee warehouse
- moccona coffee woolies
- moccona decaf
- moccona decaf coffee
- moccona espresso
- moccona indulgence coffee
- moccona latte
- moccona near me
- moccona nz
- moccona woolies
- pak n save moccona coffee
Nescafé
18 branded search terms
- coffee nescafe classic
- expresso nescafe
- nescafe
- nescafe beans
- nescafe cappuccino
- nescafe caramel latte
- nescafe coffee
- nescafe coffee machines
- nescafe coffee pods
- nescafe com
- nescafe decaf coffee
- nescafe gold
- nescafe mocha
- nescafe near me
- nescafe nz
- nescafe online
- nescafe original
- nescafe pods
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