Brandwave

How popular isNescafé?

In September 2026, people searched for Nescafé by name about 6,300 times in New Zealand, a 31.8% increase from the previous year. These searches made up 18.9% of all New Zealand supermarket coffee brand searches, placing Nescafé third out of eight brands. When we asked both ChatGPT and Google AI Overviews about supermarket coffee brands, Nescafé appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Nescafé is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. MocconaShare of searches 23.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Robert HarrisShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NescaféShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Coffee SupremeShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AvalancheShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top supermarket coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nescafé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nescafé is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Robert Harris1st
  2. Coffee Supreme2nd
  3. Moccona3rd
  4. Nescafé4th
  5. Jed's5th
  6. Gregg's6th
  7. Avalanche–
  8. Vittoria Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supermarket coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which supermarket coffee brands compete with Nescafé?

Nescafé against supermarket coffee brands in New Zealand, by month

Share of searches by month for Moccona, Robert Harris, Nescafé, Coffee Supreme, Avalanche, Jed's, Vittoria Coffee, Gregg's. The figures are in the table below the chart.

View monthly share of searches table
MonthMocconaRobert HarrisNescaféCoffee SupremeAvalancheJed'sVittoria CoffeeGregg's
Oct 202517.4%22.3%18.6%21%6.2%7.4%3.6%3.6%
Nov 202517.4%21.9%18.6%25.2%6.1%5.2%3%2.6%
Dec 202516%26.1%17.4%24.4%4.8%4.4%3.6%3.3%
Jan 202616.7%25.6%17.2%23.9%4.7%4.4%3.1%4.4%
Feb 202618.3%24.2%17.9%22.8%5.5%4.5%2.9%3.8%
Mar 202616.8%21.1%14.7%20.7%6%4.1%3.3%13.4%
Apr 202619.3%24.5%16.5%19.5%6.9%4.6%4.6%4.2%
May 202622.1%21.2%17.2%20.7%6%4.8%4.7%3.4%
Jun 202623%19.8%19%18.6%6.5%5.1%4.8%3.2%
Jul 202622%19.3%16.6%15.4%6.9%4.2%4.9%10.8%
Aug 202623.1%18.1%18%19.7%7.2%4.4%5%4.5%
Sep 202623.9%21.2%18.9%16.2%7.2%4.4%4.3%3.9%

  1. 1.Moccona

    23.9%

    Held 1st. 8K estimated branded searches, +3.1% vs prior month. Share +0.8 points.

  2. 2.Robert Harris

    21.2%

    Moved from 3rd to 2nd. 7.1K estimated branded searches, +16.9% vs prior month. Share +3.1 points.

  3. 3.Nescafé

    18.9%

    Moved from 4th to 3rd. 6.3K estimated branded searches, +4.8% vs prior month. Share +0.9 points.

  4. 4.Coffee Supreme

    16.2%

    Moved from 2nd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  5. 5.Avalanche

    7.2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jed's

    4.4%

    Moved from 8th to 6th. 1.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Vittoria Coffee

    4.3%

    Moved from 6th to 7th. 1.4K estimated branded searches, -13.9% vs prior month. Share -0.7 points.

  8. 8.Gregg's

    3.9%

    Moved from 7th to 8th. 1.3K estimated branded searches, -15.1% vs prior month. Share -0.7 points.

Compare popularity between Nescafé and its closest rivals

Every comparison with Nescafé

7 comparisons

How has branded search demand for Nescafé changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nescafé in New Zealand rose from 4.8K to 6.3K.
  • Across the 12 months ending September 2026, Nescafé’s share of searches among supermarket coffee brands in New Zealand peaked at 19% in June 2026 and was lowest at 14.7% in March 2026.

How did search popularity change for New Zealand supermarket coffee brands in September 2026?

6 changes

  1. In September 2026, Robert Harris overtook Coffee Supreme to rank 2nd among supermarket coffee brands in New Zealand, with 21.2% of the searches.

  2. In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.

  3. In September 2026, Moccona gained share of searches among supermarket coffee brands in New Zealand, from 23.1% to 23.9%.

  4. In September 2026, Coffee Supreme lost share of searches among supermarket coffee brands in New Zealand, from 19.7% to 16.2%.

  5. In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%.

  6. In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%.

How are Nescafé’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coffee nescafe classic
  • expresso nescafe
  • nescafe
  • nescafe beans
  • nescafe caramel latte
  • nescafe coffee
  • nescafe coffee machines
  • nescafe coffee pods
  • nescafe decaf coffee
  • nescafe mocha
  • nescafe original
  • nescafe pods

How the Brand Demand Index is measured

Who owns Nescafé?

Nescafé is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, NAN, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

Do you work for Nescafé? To request corrections or removal please contact us via our support page and we will be happy to assist.

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