Brandwave

How popular isMoccona?

In September 2026, people searched for Moccona by name about 7,950 times in New Zealand, a 77.9% increase from the previous year. These searches made up 23.9% of all New Zealand supermarket coffee brand searches, placing Moccona first out of eight brands. When we asked both ChatGPT and Google AI Overviews about supermarket coffee brands, Moccona appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Moccona is the most searched of 8 competitors and the third most recommended in AI answers.

  1. MocconaShare of searches 23.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Robert HarrisShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NescaféShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Coffee SupremeShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AvalancheShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top supermarket coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccona was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moccona is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Robert Harris1st
  2. Coffee Supreme2nd
  3. Moccona3rd
  4. Nescafé4th
  5. Jed's5th
  6. Gregg's6th
  7. Avalanche–
  8. Vittoria Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supermarket coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which supermarket coffee brands compete with Moccona?

Moccona against supermarket coffee brands in New Zealand, by month

Share of searches by month for Moccona, Robert Harris, Nescafé, Coffee Supreme, Avalanche, Jed's, Vittoria Coffee, Gregg's. The figures are in the table below the chart.

View monthly share of searches table
MonthMocconaRobert HarrisNescaféCoffee SupremeAvalancheJed'sVittoria CoffeeGregg's
Oct 202517.4%22.3%18.6%21%6.2%7.4%3.6%3.6%
Nov 202517.4%21.9%18.6%25.2%6.1%5.2%3%2.6%
Dec 202516%26.1%17.4%24.4%4.8%4.4%3.6%3.3%
Jan 202616.7%25.6%17.2%23.9%4.7%4.4%3.1%4.4%
Feb 202618.3%24.2%17.9%22.8%5.5%4.5%2.9%3.8%
Mar 202616.8%21.1%14.7%20.7%6%4.1%3.3%13.4%
Apr 202619.3%24.5%16.5%19.5%6.9%4.6%4.6%4.2%
May 202622.1%21.2%17.2%20.7%6%4.8%4.7%3.4%
Jun 202623%19.8%19%18.6%6.5%5.1%4.8%3.2%
Jul 202622%19.3%16.6%15.4%6.9%4.2%4.9%10.8%
Aug 202623.1%18.1%18%19.7%7.2%4.4%5%4.5%
Sep 202623.9%21.2%18.9%16.2%7.2%4.4%4.3%3.9%

  1. 1.Moccona

    23.9%

    Held 1st. 8K estimated branded searches, +3.1% vs prior month. Share +0.8 points.

  2. 2.Robert Harris

    21.2%

    Moved from 3rd to 2nd. 7.1K estimated branded searches, +16.9% vs prior month. Share +3.1 points.

  3. 3.Nescafé

    18.9%

    Moved from 4th to 3rd. 6.3K estimated branded searches, +4.8% vs prior month. Share +0.9 points.

  4. 4.Coffee Supreme

    16.2%

    Moved from 2nd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  5. 5.Avalanche

    7.2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jed's

    4.4%

    Moved from 8th to 6th. 1.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Vittoria Coffee

    4.3%

    Moved from 6th to 7th. 1.4K estimated branded searches, -13.9% vs prior month. Share -0.7 points.

  8. 8.Gregg's

    3.9%

    Moved from 7th to 8th. 1.3K estimated branded searches, -15.1% vs prior month. Share -0.7 points.

Compare popularity between Moccona and its closest rivals

Every comparison with Moccona

10 comparisons

How has branded search demand for Moccona changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moccona in New Zealand rose from 4.5K to 8K.
  • Across the 12 months ending September 2026, Moccona’s share of searches among supermarket coffee brands in New Zealand increased from 17.4% to 23.9%.
  • Across the 12 months ending September 2026, Moccona’s share of searches among supermarket coffee brands in New Zealand peaked at 23.9% in September 2026 and was lowest at 16% in December 2025.
  • Across the 12 months ending September 2026, Moccona rose from 4th to 1st among supermarket coffee brands in New Zealand.

How did search popularity change for New Zealand supermarket coffee brands in September 2026?

6 changes

  1. In September 2026, Robert Harris overtook Coffee Supreme to rank 2nd among supermarket coffee brands in New Zealand, with 21.2% of the searches.

  2. In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.

  3. In September 2026, Moccona gained share of searches among supermarket coffee brands in New Zealand, from 23.1% to 23.9%.

  4. In September 2026, Coffee Supreme lost share of searches among supermarket coffee brands in New Zealand, from 19.7% to 16.2%.

  5. In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%.

  6. In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%.

How are Moccona’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Moccona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moccona
  • moccona 400g
  • moccona beans
  • moccona classic
  • moccona coffee
  • moccona coffee hazelnut
  • moccona coffee pods
  • moccona coffee warehouse
  • moccona coffee woolies
  • moccona decaf
  • moccona decaf coffee
  • moccona espresso
  • moccona indulgence coffee
  • moccona latte
  • moccona woolies

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How the Brand Demand Index is measured

Where does Moccona compete?

Moccona is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Supermarket coffee brands1st of 823.9%Shown above
Coffee capsule brands2nd of 59%Show ranking
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Is Moccona your brand?

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