Brandwave

Supermarket coffee brands in New Zealand:Which brands are most popular in search?

In August 2026, Nespresso was the most searched among supermarket coffee brands in New Zealand, with an estimated 32.2K branded searches and 48.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Nespresso48.8%
  2. L'affare22.5%
  3. Moccona13%
  4. Nescafé10.6%
  5. Robert Harris3.6%
  6. Vittoria1.5%

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Share of SearchLeaderboard

Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among supermarket coffee brands in New Zealand, by month

Share of Search by month for Nespresso, L'affare, Moccona, Nescafé, Robert Harris. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoL'affareMocconaNescaféRobert HarrisVittoria
Oct 202563.5%12.2%9.5%10.3%3.5%1%
Nov 202566.5%10.2%9.1%10%3.2%0.85%
Dec 202569.7%9.2%7.7%8.6%3.8%0.95%
Jan 202663.6%12.3%9.3%9.7%4.1%1%
Feb 202661.8%13.3%10.3%9.8%3.9%0.92%
Mar 202659.2%12.7%12%10.6%4.1%1.4%
Apr 202660.5%12.5%11.3%10%4.2%1.6%
May 202659.8%10.9%13.5%10.5%3.8%1.6%
Jun 202658.7%9.8%14.2%11.8%3.9%1.5%
Jul 202656.7%9.7%15.9%12.1%3.8%1.8%
Aug 202648.8%22.5%13%10.6%3.6%1.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nespresso

    48.8%

    held 1st · 32.2K estimated branded searches · +1% vs prior month · -7.9 points

  2. 2.L'affare

    22.5%

    moved from 4th to 2nd · 14.9K estimated branded searches · +170.7% vs prior month · +12.7 points

  3. 3.Moccona

    13%

    moved from 2nd to 3rd · 8.6K estimated branded searches · -3.9% vs prior month · -2.9 points

  4. 4.Nescafé

    10.6%

    moved from 3rd to 4th · 7K estimated branded searches · +2.9% vs prior month · -1.5 points

  5. 5.Robert Harris

    3.6%

    held 5th · 2.4K estimated branded searches · +13.1% vs prior month · -0.1 points

  6. 6.Vittoria

    1.5%

    held 6th · 970 estimated branded searches · -4% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among supermarket coffee brands in New Zealand?

In August 2026, Nespresso was the most searched among supermarket coffee brands in New Zealand, with an estimated 32.2K branded searches and 48.8% estimated Share of Search within this set. L'affare is in 2nd place, 26.3 percentage points behind at 22.5% Share of Search.

New Zealand supermarket coffee brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nespresso63.5% → 48.8%69.7%Dec 202548.8%Aug 20261st
L'affare12.2% → 22.5%22.5%Aug 20269.2%Dec 20252nd
Moccona9.5% → 13%15.9%Jul 20267.7%Dec 20254th → 3rd
Nescafé10.3% → 10.6%12.1%Jul 20268.6%Dec 20253rd → 4th
Robert Harris3.5% → 3.6%4.2%Apr 20263.2%Nov 20255th
Vittoria1% → 1.5%1.8%Jul 20260.85%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand decreased from 63.5% to 48.8%.
  • Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 12.2% to 22.5%.
  • Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 9.5% to 13%.
  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 69.7% in December 2025 and was lowest at 48.8% in August 2026.
  • Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 22.5% in August 2026 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 15.9% in July 2026 and was lowest at 7.7% in December 2025.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 8.6% in December 2025.
  • Across the 11 months ending August 2026, Moccona rose from 4th to 3rd among supermarket coffee brands in New Zealand.
  • Across the 11 months ending August 2026, Nescafé fell from 3rd to 4th among supermarket coffee brands in New Zealand.
  • Across the 11 months ending August 2026, Robert Harris and Vittoria held steady: their estimated Share of Search among supermarket coffee brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand supermarket coffee brands in August 2026?

  1. In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.

  2. In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.

  3. In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.

  4. In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.

  5. Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.

  6. Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

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