Nescafé vs Robert Harris:Which is more popular by branded search in New Zealand?
In August 2026, Nescafé had more branded searches than Robert Harris among supermarket coffee brands in New Zealand. Nescafé was estimated to have 7K branded searches compared to Robert Harris’ 2.4K, and held a 10.6% Share of Search versus Robert Harris’ 3.6%.
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Which is more popular in search, Nescafé or Robert Harris?
Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nescafé, Robert Harris. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nescafé and Robert Harris comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Robert Harris in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 5.6K to 7K.
- Across the 11 months ending August 2026, Robert Harris’ estimated Share of Search among supermarket coffee brands in New Zealand moved from 3.5% to 3.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
3 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nescafé’s and Robert Harris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nescafé
18 branded search terms
- coffee nescafe classic
- expresso nescafe
- nescafe
- nescafe beans
- nescafe cappuccino
- nescafe caramel latte
- nescafe coffee
- nescafe coffee machines
- nescafe coffee pods
- nescafe com
- nescafe decaf coffee
- nescafe gold
- nescafe mocha
- nescafe near me
- nescafe nz
- nescafe online
- nescafe original
- nescafe pods
Robert Harris
5 branded search terms
- robert harris beans
- robert harris coffee
- robert harris coffee pods
- robert harris menu
- robert harris near me
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