Brandwave

How popular isNescafé in search?

In August 2026, there were an estimated 7K branded searches for Nescafé in New Zealand which is up 26.3% over the last 11 months. Nescafé holds 10.6% estimated Share of Search among New Zealand supermarket coffee brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Nespresso48.8%
  2. L'affare22.5%
  3. Moccona13%
  4. Nescafé10.6%
  5. Robert Harris3.6%
  6. Vittoria1.5%
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Which supermarket coffee brands compete with Nescafé?

Nescafé against supermarket coffee brands in New Zealand, by month

Share of Search by month for Nespresso, L'affare, Moccona, Nescafé, Robert Harris. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoL'affareMocconaNescaféRobert HarrisVittoria
Oct 202563.5%12.2%9.5%10.3%3.5%1%
Nov 202566.5%10.2%9.1%10%3.2%0.85%
Dec 202569.7%9.2%7.7%8.6%3.8%0.95%
Jan 202663.6%12.3%9.3%9.7%4.1%1%
Feb 202661.8%13.3%10.3%9.8%3.9%0.92%
Mar 202659.2%12.7%12%10.6%4.1%1.4%
Apr 202660.5%12.5%11.3%10%4.2%1.6%
May 202659.8%10.9%13.5%10.5%3.8%1.6%
Jun 202658.7%9.8%14.2%11.8%3.9%1.5%
Jul 202656.7%9.7%15.9%12.1%3.8%1.8%
Aug 202648.8%22.5%13%10.6%3.6%1.5%
Sep 2026——————

  1. 1.Nespresso

    48.8%

    held 1st · 32.2K estimated branded searches · +1% vs prior month · -7.9 points

  2. 2.L'affare

    22.5%

    moved from 4th to 2nd · 14.9K estimated branded searches · +170.7% vs prior month · +12.7 points

  3. 3.Moccona

    13%

    moved from 2nd to 3rd · 8.6K estimated branded searches · -3.9% vs prior month · -2.9 points

  4. 4.Nescafé

    10.6%

    moved from 3rd to 4th · 7K estimated branded searches · +2.9% vs prior month · -1.5 points

  5. 5.Robert Harris

    3.6%

    held 5th · 2.4K estimated branded searches · +13.1% vs prior month · -0.1 points

  6. 6.Vittoria

    1.5%

    held 6th · 970 estimated branded searches · -4% vs prior month · -0.3 points

Compare search popularity between Nescafé and its closest rivals

How has branded search demand for Nescafé changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nescafé in New Zealand rose from 5.6K to 7K.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 8.6% in December 2025.
  • Across the 11 months ending August 2026, Nescafé fell from 3rd to 4th among supermarket coffee brands in New Zealand.

How did search popularity change for New Zealand supermarket coffee brands in August 2026?

  1. In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.

  2. In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.

  3. In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.

  4. In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.

  5. Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.

  6. Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Nescafé measured?

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • coffee nescafe classic
  • expresso nescafe
  • nescafe
  • nescafe beans
  • nescafe cappuccino
  • nescafe caramel latte
  • nescafe coffee
  • nescafe coffee machines
  • nescafe coffee pods
  • nescafe com
  • nescafe decaf coffee
  • nescafe gold
  • nescafe mocha
  • nescafe near me
  • nescafe nz
  • nescafe online
  • nescafe original
  • nescafe pods

How the Brand Demand Index is measured

Who owns Nescafé?

Nescafé is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, NAN, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

Do you work for Nescafé? To request corrections or removal please contact us via our support page and we will be happy to assist.

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