Brandwave

Nescafé vs Vittoria Coffee:Which is more popular?

In September 2026, Nescafé had more branded searches than Vittoria Coffee among supermarket coffee brands in New Zealand. Nescafé had about 6,300 branded searches, while Vittoria Coffee had 1,430. Nescafé made up 18.9% of all supermarket coffee brand searches we track, and Vittoria Coffee accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about supermarket coffee brands, Nescafé appeared in three of the five answers and Vittoria Coffee in none.

Among supermarket coffee brands in New Zealand in September 2026

Who do people search for more?

Nescafé, about 4 searches for every 1 for Vittoria Coffee

Nescafé 6.3K searchesVittoria Coffee 1.4K searches

Who does AI mention more?

Nescafé, mentioned in 3 of 5 answers, Vittoria Coffee in 0

Nescafé in 3 of 5Vittoria Coffee in 0 of 5

Who does AI recommend more?

Nescafé, the only one of the two named

Nescafé first in 2Vittoria Coffee never named

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Top supermarket coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nescafé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vittoria Coffee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Robert Harris1st
  2. Coffee Supreme2nd
  3. Moccona3rd
  4. Nescafé4th
  5. Jed's5th
  6. Gregg's6th
  7. Avalanche–
  8. Vittoria Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supermarket coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nescafé or Vittoria Coffee more popular in search?

This chart shows how often people search Google for Nescafé and Vittoria Coffee by name. Each line represents a brand's share of searches for all eight supermarket coffee brands we track, month by month, from searches in New Zealand.

Nescafé and Vittoria Coffee among supermarket coffee brands in New Zealand, by month

Share of searches by month for Nescafé, Vittoria Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthMocconaRobert HarrisNescaféCoffee SupremeAvalancheJed'sVittoria CoffeeGregg's
Oct 202517.4%22.3%18.6%21%6.2%7.4%3.6%3.6%
Nov 202517.4%21.9%18.6%25.2%6.1%5.2%3%2.6%
Dec 202516%26.1%17.4%24.4%4.8%4.4%3.6%3.3%
Jan 202616.7%25.6%17.2%23.9%4.7%4.4%3.1%4.4%
Feb 202618.3%24.2%17.9%22.8%5.5%4.5%2.9%3.8%
Mar 202616.8%21.1%14.7%20.7%6%4.1%3.3%13.4%
Apr 202619.3%24.5%16.5%19.5%6.9%4.6%4.6%4.2%
May 202622.1%21.2%17.2%20.7%6%4.8%4.7%3.4%
Jun 202623%19.8%19%18.6%6.5%5.1%4.8%3.2%
Jul 202622%19.3%16.6%15.4%6.9%4.2%4.9%10.8%
Aug 202623.1%18.1%18%19.7%7.2%4.4%5%4.5%
Sep 202623.9%21.2%18.9%16.2%7.2%4.4%4.3%3.9%

How has the Nescafé and Vittoria Coffee comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand supermarket coffee brands in September 2026?

2 changes

  1. In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.

  2. In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Nescafé’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nescafé

12 branded search terms

  • coffee nescafe classic
  • expresso nescafe
  • nescafe
  • nescafe beans
  • nescafe caramel latte
  • nescafe coffee
  • nescafe coffee machines
  • nescafe coffee pods
  • nescafe decaf coffee
  • nescafe mocha
  • nescafe original
  • nescafe pods

Vittoria Coffee

8 branded search terms

  • vittoria beans
  • vittoria coffee
  • vittoria coffee bags
  • vittoria coffee bean
  • vittoria coffee pods
  • vittoria decaf coffee
  • vittoriacoffee
  • woolies vittoria coffee

How the Brand Demand Index is measured

Other head-to-heads among supermarket coffee brands

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