Brandwave

Moccona vs Nescafé:Which is more popular?

In September 2026, Moccona had more branded searches than Nescafé among supermarket coffee brands in New Zealand. Moccona had about 7,950 branded searches, while Nescafé had 6,300. Moccona made up 23.9% of all supermarket coffee brand searches we track, and Nescafé accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about supermarket coffee brands, Moccona and Nescafé each appeared in three of the five answers. Moccona was mentioned before Nescafé in two out of three answers.

Among supermarket coffee brands in New Zealand in September 2026

Who do people search for more?

Moccona, about 26% more searches than Nescafé

Moccona 8K searchesNescafé 6.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Moccona in 3 of 5Nescafé in 3 of 5

Who does AI recommend more?

Moccona, named ahead of Nescafé in 2 of 3 answers

Moccona first in 2Nescafé first in 1

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Top supermarket coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccona was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nescafé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Moccona was listed before Nescafé in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Robert Harris1st
  2. Coffee Supreme2nd
  3. Moccona3rd
  4. Nescafé4th
  5. Jed's5th
  6. Gregg's6th
  7. Avalanche–
  8. Vittoria Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supermarket coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Moccona or Nescafé more popular in search?

This chart shows how often people search Google for Moccona and Nescafé by name. Each line represents a brand's share of searches for all eight supermarket coffee brands we track, month by month, from searches in New Zealand.

Moccona and Nescafé among supermarket coffee brands in New Zealand, by month

Share of searches by month for Moccona, Nescafé. The figures are in the table below the chart.

View monthly share of searches table
MonthMocconaRobert HarrisNescaféCoffee SupremeAvalancheJed'sVittoria CoffeeGregg's
Oct 202517.4%22.3%18.6%21%6.2%7.4%3.6%3.6%
Nov 202517.4%21.9%18.6%25.2%6.1%5.2%3%2.6%
Dec 202516%26.1%17.4%24.4%4.8%4.4%3.6%3.3%
Jan 202616.7%25.6%17.2%23.9%4.7%4.4%3.1%4.4%
Feb 202618.3%24.2%17.9%22.8%5.5%4.5%2.9%3.8%
Mar 202616.8%21.1%14.7%20.7%6%4.1%3.3%13.4%
Apr 202619.3%24.5%16.5%19.5%6.9%4.6%4.6%4.2%
May 202622.1%21.2%17.2%20.7%6%4.8%4.7%3.4%
Jun 202623%19.8%19%18.6%6.5%5.1%4.8%3.2%
Jul 202622%19.3%16.6%15.4%6.9%4.2%4.9%10.8%
Aug 202623.1%18.1%18%19.7%7.2%4.4%5%4.5%
Sep 202623.9%21.2%18.9%16.2%7.2%4.4%4.3%3.9%

How has the Moccona and Nescafé comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Moccona took it in February 2026.
  • Across the 12 months ending September 2026, Moccona’s share of searches among supermarket coffee brands in New Zealand moved from 17.4% to 23.9%, and its estimated monthly branded searches moved from 4.5K to 8K.
  • Across the 12 months ending September 2026, Nescafé’s share of searches among supermarket coffee brands in New Zealand moved from 18.6% to 18.9%, and its estimated monthly branded searches moved from 4.8K to 6.3K.

How did search popularity change for New Zealand supermarket coffee brands in September 2026?

2 changes

  1. In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.

  2. In September 2026, Moccona gained share of searches among supermarket coffee brands in New Zealand, from 23.1% to 23.9%.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Moccona’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccona

15 branded search terms

  • moccona
  • moccona 400g
  • moccona beans
  • moccona classic
  • moccona coffee
  • moccona coffee hazelnut
  • moccona coffee pods
  • moccona coffee warehouse
  • moccona coffee woolies
  • moccona decaf
  • moccona decaf coffee
  • moccona espresso
  • moccona indulgence coffee
  • moccona latte
  • moccona woolies

Nescafé

12 branded search terms

  • coffee nescafe classic
  • expresso nescafe
  • nescafe
  • nescafe beans
  • nescafe caramel latte
  • nescafe coffee
  • nescafe coffee machines
  • nescafe coffee pods
  • nescafe decaf coffee
  • nescafe mocha
  • nescafe original
  • nescafe pods

How the Brand Demand Index is measured

Other head-to-heads among supermarket coffee brands

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