How popular isMoccona in search?
In August 2026, there were an estimated 8.6K branded searches for Moccona in New Zealand which is up 67.4% over the last 11 months. Moccona holds 19.7% estimated Share of Search among New Zealand coffee capsule brands and is ranked 2nd of 5 competitors for search popularity.
Nespresso73.8%
Moccona19.7%
Dolce Gusto3.5%
Vittoria Coffee1.7%L'OR1.4%
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Which coffee capsule brands compete with Moccona?
Share of Search by month for Nespresso, Moccona, Dolce Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Moccona | Dolce Gusto | Vittoria Coffee | L'OR |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 12.2% | 3.8% | 0.95% | 1.4% |
| Nov 2025 | 83.4% | 11.4% | 3.1% | 0.73% | 1.3% |
| Dec 2025 | 85.4% | 9.4% | 3.3% | 0.78% | 1.1% |
| Jan 2026 | 82.4% | 12.1% | 3.2% | 0.76% | 1.5% |
| Feb 2026 | 81.3% | 13.6% | 2.9% | 0.72% | 1.5% |
| Mar 2026 | 78.3% | 15.9% | 3.2% | 1% | 1.6% |
| Apr 2026 | 78.8% | 14.7% | 3.9% | 1.2% | 1.4% |
| May 2026 | 76.7% | 17.3% | 3.1% | 1.3% | 1.6% |
| Jun 2026 | 75.5% | 18.2% | 3.4% | 1.4% | 1.4% |
| Jul 2026 | 73.1% | 20.5% | 3.3% | 1.7% | 1.5% |
| Aug 2026 | 73.8% | 19.7% | 3.5% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 32.2K | +1% | +0.7 points | |
| 2, held 2nd | 19.7% | 8.6K | -3.9% | -0.8 points | |
| 3, held 3rd | 3.5% | 1.5K | +6.3% | +0.2 points | |
| 4, held 4th | 1.7% | 730 | 0% | 0 points | |
| 5, held 5th | 1.4% | 610 | -7.6% | -0.1 points |
73.8%
held 1st · 32.2K estimated branded searches · +1% vs prior month · +0.7 points
2.
Moccona19.7%
held 2nd · 8.6K estimated branded searches · -3.9% vs prior month · -0.8 points
3.5%
held 3rd · 1.5K estimated branded searches · +6.3% vs prior month · +0.2 points
1.7%
held 4th · 730 estimated branded searches · 0% vs prior month · 0 points
5.
1.4%
held 5th · 610 estimated branded searches · -7.6% vs prior month · -0.1 points
Compare search popularity between Moccona and its closest rivals
How has branded search demand for Moccona changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Moccona in New Zealand rose from 5.1K to 8.6K.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand increased from 12.2% to 19.7%.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 20.5% in July 2026 and was lowest at 9.4% in December 2025.
How did search popularity change for New Zealand coffee capsule brands in August 2026?
3 changes
In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%.
In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%.
Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.
Which supermarket coffee brands compete with Moccona?
Share of Search by month for Nespresso, L'affare, Moccona, Nescafé, Robert Harris. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 32.2K | +1% | -7.9 points | |
| 2, moved from 4th to 2nd | 22.5% | 14.9K | +170.7% | +12.7 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 13% | 8.6K | -3.9% | -2.9 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 10.6% | 7K | +2.9% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.6% | 2.4K | +13.1% | -0.1 points | |
| 6, held 6th | 1.5% | 970 | -4% | -0.3 points |
48.8%
held 1st · 32.2K estimated branded searches · +1% vs prior month · -7.9 points
2.
L'affare22.5%
moved from 4th to 2nd · 14.9K estimated branded searches · +170.7% vs prior month · +12.7 points
3.
Moccona13%
moved from 2nd to 3rd · 8.6K estimated branded searches · -3.9% vs prior month · -2.9 points
4.
Nescafé
10.6%
moved from 3rd to 4th · 7K estimated branded searches · +2.9% vs prior month · -1.5 points
3.6%
held 5th · 2.4K estimated branded searches · +13.1% vs prior month · -0.1 points
6.
Vittoria1.5%
held 6th · 970 estimated branded searches · -4% vs prior month · -0.3 points
Compare search popularity between Moccona and its closest rivals
How has branded search demand for Moccona changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 9.5% to 13%.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 15.9% in July 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, Moccona rose from 4th to 3rd among supermarket coffee brands in New Zealand.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
6 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.
In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.
In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.
Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
How is Moccona measured?
Brandwave collects information about searches that people make online using Moccona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
25 branded search terms
- moccona
- moccona 1kg
- moccona 400g
- moccona beans
- moccona capsules
- moccona classic
- moccona co nz
- moccona coffee
- moccona coffee 1kg
- moccona coffee 400g
- moccona coffee hazelnut
- moccona coffee online
- moccona coffee pak n save
- moccona coffee pods
- moccona coffee warehouse
- moccona coffee woolies
- moccona decaf
- moccona decaf coffee
- moccona espresso
- moccona indulgence coffee
- moccona latte
- moccona near me
- moccona nz
- moccona woolies
- pak n save moccona coffee
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Is Moccona your brand?
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