How popular isMilo in search?
In August 2026, there were an estimated 8.2K branded searches for Milo in New Zealand which is up 50.3% over the last 11 months. Milo holds 52.2% estimated Share of Search among New Zealand hot chocolate and malted drink brands and is ranked 1st of 5 competitors for search popularity.
Milo52.2%
Avalanche27.8%
Nesquik8.4%
Ovaltine8%
Cadbury Drinking Chocolate3.6%
Follow Milo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which hot chocolate and malted drink brands compete with Milo?
Share of Search by month for Milo, Avalanche, Nesquik, Ovaltine, Cadbury Drinking Chocolate. The figures are in the table below the chart.
View monthly share of search table
| Month | Milo | Avalanche | Nesquik | Ovaltine | Cadbury Drinking Chocolate |
|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.1% | 11.8% | 10% | 2.7% |
| Nov 2025 | 51.7% | 25.5% | 11.8% | 8.5% | 2.5% |
| Dec 2025 | 54.2% | 23% | 12% | 7.8% | 3% |
| Jan 2026 | 55.4% | 20.5% | 12% | 9.7% | 2.5% |
| Feb 2026 | 57.8% | 20.6% | 10.7% | 8.4% | 2.6% |
| Mar 2026 | 50.4% | 25.2% | 12.4% | 8.6% | 3.4% |
| Apr 2026 | 49.7% | 27.8% | 10% | 8.8% | 3.6% |
| May 2026 | 39.1% | 18.4% | 34.3% | 5.7% | 2.5% |
| Jun 2026 | 51.3% | 24.8% | 11.8% | 8.6% | 3.5% |
| Jul 2026 | 48.7% | 29.5% | 10.1% | 8.2% | 3.6% |
| Aug 2026 | 52.2% | 27.8% | 8.4% | 8% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 8.2K | +21.9% | +3.5 points | |
| 2, held 2nd | 27.8% | 4.4K | +7.1% | -1.7 points | |
| 3, held 3rd | 8.4% | 1.3K | -5% | -1.7 points | |
| 4, held 4th | 8% | 1.3K | +10.6% | -0.2 points | |
| 5, held 5th | 3.6% | 560 | +14.3% | 0 points |
1.
52.2%
held 1st · 8.2K estimated branded searches · +21.9% vs prior month · +3.5 points
27.8%
held 2nd · 4.4K estimated branded searches · +7.1% vs prior month · -1.7 points
3.
Nesquik8.4%
held 3rd · 1.3K estimated branded searches · -5% vs prior month · -1.7 points
4.
Ovaltine8%
held 4th · 1.3K estimated branded searches · +10.6% vs prior month · -0.2 points
held 5th · 560 estimated branded searches · +14.3% vs prior month · 0 points
Compare search popularity between Milo and its closest rivals
How has branded search demand for Milo changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Milo in New Zealand rose from 5.5K to 8.2K.
- Across the 11 months ending August 2026, Milo’s estimated Share of Search among hot chocolate and malted drink brands in New Zealand peaked at 57.8% in February 2026 and was lowest at 39.1% in May 2026.
How did search popularity change for New Zealand hot chocolate and malted drink brands in August 2026?
5 changes
In August 2026, Milo gained estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 48.7% to 52.2%.
In August 2026, Avalanche lost estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 29.5% to 27.8%.
In August 2026, Nesquik lost estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 10.1% to 8.4%.
Cadbury Drinking Chocolate’s estimated Share of Search among hot chocolate and malted drink brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.6% in August 2026.
Estimated monthly branded searches for Ovaltine in New Zealand rose 20.2% over 11 measured months, from 1K to 1.3K in August 2026.
How is Milo measured?
Brandwave collects information about searches that people make online using Milo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- coffee with milo
- milo
- milo 1kg
- milo choco
- milo choco drink
- milo dinosaur drink
- milo drink
- milo drink packet
- milo in a can
- milo malted drink
- milo powder
- nestle milo
Who owns Milo?
Milo is owned by 
Nestlé. Brandwave also tracks 
Dolce Gusto, 
NAN, 
Nesquik, 
Optifast and Uncle Tobys, owned by the same company, in New Zealand.
Do you work for Milo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Milo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.