Brandwave

How popular isAvalanche?

In September 2026, people searched for Avalanche by name about 3,660 times in New Zealand, a 69.4% increase from the previous year. These searches made up 11.9% of all New Zealand hot chocolate and malted drink brand searches, placing Avalanche second out of five brands. When we asked both ChatGPT and Google AI Overviews about hot chocolate and malted drink brands, Avalanche appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Avalanche is the second most searched of 5 competitors and the most recommended in AI answers.

  1. MiloShare of searches 60.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AvalancheShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NesquikShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OvaltineShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Cadbury Drinking ChocolateShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Avalanche was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Avalanche is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avalanche1st
  2. Cadbury Drinking Chocolate2nd
  3. Milo–
  4. Nesquik–
  5. Ovaltine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Avalanche3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cadbury Drinking Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nesquik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ovaltine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot chocolate and malted drink brands

5 answers

  • Asked ChatGPT

    “Which hot chocolate brand should I buy in New Zealand?”

    1. 1Avalanche
    2. 2Cadbury Drinking Chocolate

  • Asked ChatGPT

    “What are the best hot chocolate brands in New Zealand?”

    1. 1Avalanche

  • Asked ChatGPT

    “What's the best hot chocolate brand in New Zealand for a cosy drink?”

    1. 1Avalanche
    2. 2Cadbury Drinking Chocolate

  • Searched Google, AI Overview

    “best hot chocolate”

    1. Searched Google, AI Overview

      “drinking chocolate nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which hot chocolate and malted drink brands compete with Avalanche?

      Avalanche against hot chocolate and malted drink brands in New Zealand, by month

      Share of searches by month for Milo, Avalanche, Nesquik, Ovaltine, Cadbury Drinking Chocolate. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMiloAvalancheNesquikOvaltineCadbury Drinking Chocolate
      Oct 202562.8%6.9%14.1%12.8%3.4%
      Nov 202564.2%6.6%14.6%11.3%3.4%
      Dec 202565.6%6.3%14.3%10%3.8%
      Jan 202665.7%5.9%13.1%12.1%3.1%
      Feb 202668%5.7%12.6%10.4%3.2%
      Mar 202662.3%6.4%15.4%11.3%4.5%
      Apr 202661.1%10.2%12.3%11.6%4.8%
      May 202643.7%5.6%40.8%6.8%3%
      Jun 202660.9%9.1%14.4%11.1%4.5%
      Jul 202660.4%11%12.9%10.9%4.7%
      Aug 202663.5%11%10.5%10.4%4.7%
      Sep 202660.7%11.9%11.7%11.7%4.1%

      1. 1.Milo

        60.7%

        Held 1st. 6.4K estimated branded searches, -15.7% vs prior month. Share -2.8 points.

      2. 2.Avalanche

        11.9%

        Held 2nd. 1.3K estimated branded searches, -4.5% vs prior month. Share +0.9 points.

      3. 3.Nesquik

        11.7%

        Held 3rd. 1.2K estimated branded searches, -2.4% vs prior month. Share +1.1 points.

      4. 4.Ovaltine

        11.7%

        Held 4th. 1.2K estimated branded searches, -0.8% vs prior month. Share +1.3 points.

      5. 5.Cadbury Drinking Chocolate

        4.1%

        Held 5th. 430 estimated branded searches, -23.2% vs prior month. Share -0.6 points.

      Compare popularity between Avalanche and its closest rivals

      Every comparison with Avalanche

      11 comparisons

      How has branded search demand for Avalanche changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Avalanche in New Zealand rose from 2.2K to 3.7K.
      • Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands in New Zealand increased from 6.9% to 11.9%.
      • Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands in New Zealand peaked at 11.9% in September 2026 and was lowest at 5.6% in May 2026.
      • Across the 12 months ending September 2026, Avalanche rose from 4th to 2nd among hot chocolate and malted drink brands in New Zealand.

      How did search popularity change for New Zealand hot chocolate and malted drink brands in September 2026?

      5 changes

      1. In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands in New Zealand, from 10.4% to 11.7%.

      2. In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands in New Zealand, from 10.5% to 11.7%.

      3. In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands in New Zealand, from 11% to 11.9%.

      4. In September 2026, Milo lost share of searches among hot chocolate and malted drink brands in New Zealand, from 63.5% to 60.7%.

      5. In September 2026, Cadbury Drinking Chocolate lost share of searches among hot chocolate and malted drink brands in New Zealand, from 4.7% to 4.1%.

      How are Avalanche’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Avalanche’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • avalanche coffee
      • avalanche drinking chocolate
      • avalanche hot chocolate

      Do you work for Avalanche? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Avalanche compete?

      Avalanche is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Supermarket coffee brands5th of 87.2%Show ranking
      Hot chocolate and malted drink brands2nd of 511.9%Shown above
      Creator with pink hair and a pink jacket

      Is Avalanche your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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