Brandwave

How popular isMilo?

In September 2026, people searched for Milo by name about 6,440 times in New Zealand, a 25.8% increase from the previous year. These searches made up 60.7% of all New Zealand hot chocolate and malted drink brand searches, placing Milo first out of five brands. When we asked both ChatGPT and Google AI Overviews about hot chocolate and malted drink brands, Milo did not appear in any of the answers.

Search and AI answers in September 2026

Milo is the most searched of 5 competitors and not listed in any AI answer.

  1. MiloShare of searches 60.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AvalancheShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NesquikShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OvaltineShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Cadbury Drinking ChocolateShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avalanche1st
  2. Cadbury Drinking Chocolate2nd
  3. Milo–
  4. Nesquik–
  5. Ovaltine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Avalanche3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cadbury Drinking Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nesquik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ovaltine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot chocolate and malted drink brands

5 answers

  • Asked ChatGPT

    “Which hot chocolate brand should I buy in New Zealand?”

    1. 1Avalanche
    2. 2Cadbury Drinking Chocolate

  • Asked ChatGPT

    “What are the best hot chocolate brands in New Zealand?”

    1. 1Avalanche

  • Asked ChatGPT

    “What's the best hot chocolate brand in New Zealand for a cosy drink?”

    1. 1Avalanche
    2. 2Cadbury Drinking Chocolate

  • Searched Google, AI Overview

    “best hot chocolate”

    1. Searched Google, AI Overview

      “drinking chocolate nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which hot chocolate and malted drink brands compete with Milo?

      Milo against hot chocolate and malted drink brands in New Zealand, by month

      Share of searches by month for Milo, Avalanche, Nesquik, Ovaltine, Cadbury Drinking Chocolate. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMiloAvalancheNesquikOvaltineCadbury Drinking Chocolate
      Oct 202562.8%6.9%14.1%12.8%3.4%
      Nov 202564.2%6.6%14.6%11.3%3.4%
      Dec 202565.6%6.3%14.3%10%3.8%
      Jan 202665.7%5.9%13.1%12.1%3.1%
      Feb 202668%5.7%12.6%10.4%3.2%
      Mar 202662.3%6.4%15.4%11.3%4.5%
      Apr 202661.1%10.2%12.3%11.6%4.8%
      May 202643.7%5.6%40.8%6.8%3%
      Jun 202660.9%9.1%14.4%11.1%4.5%
      Jul 202660.4%11%12.9%10.9%4.7%
      Aug 202663.5%11%10.5%10.4%4.7%
      Sep 202660.7%11.9%11.7%11.7%4.1%

      1. 1.Milo

        60.7%

        Held 1st. 6.4K estimated branded searches, -15.7% vs prior month. Share -2.8 points.

      2. 2.Avalanche

        11.9%

        Held 2nd. 1.3K estimated branded searches, -4.5% vs prior month. Share +0.9 points.

      3. 3.Nesquik

        11.7%

        Held 3rd. 1.2K estimated branded searches, -2.4% vs prior month. Share +1.1 points.

      4. 4.Ovaltine

        11.7%

        Held 4th. 1.2K estimated branded searches, -0.8% vs prior month. Share +1.3 points.

      5. 5.Cadbury Drinking Chocolate

        4.1%

        Held 5th. 430 estimated branded searches, -23.2% vs prior month. Share -0.6 points.

      Compare popularity between Milo and its closest rivals

      Every comparison with Milo

      4 comparisons

      How has branded search demand for Milo changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Milo in New Zealand rose from 5.1K to 6.4K.
      • Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands in New Zealand decreased from 62.8% to 60.7%.
      • Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands in New Zealand peaked at 68% in February 2026 and was lowest at 43.7% in May 2026.

      How did search popularity change for New Zealand hot chocolate and malted drink brands in September 2026?

      5 changes

      1. In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands in New Zealand, from 10.4% to 11.7%.

      2. In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands in New Zealand, from 10.5% to 11.7%.

      3. In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands in New Zealand, from 11% to 11.9%.

      4. In September 2026, Milo lost share of searches among hot chocolate and malted drink brands in New Zealand, from 63.5% to 60.7%.

      5. In September 2026, Cadbury Drinking Chocolate lost share of searches among hot chocolate and malted drink brands in New Zealand, from 4.7% to 4.1%.

      How are Milo’s branded searches counted?

      10 search terms

      Brandwave collects information about searches that people make online using Milo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • coffee with milo
      • milo
      • milo choco
      • milo choco drink
      • milo dinosaur drink
      • milo drink
      • milo drink packet
      • milo malted drink
      • milo powder
      • nestle milo

      How the Brand Demand Index is measured

      Who owns Milo?

      Milo is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

      Do you work for Milo? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Creator with pink hair and a pink jacket

      Is Milo your brand?

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