How popular isMaggi in search?
In August 2026, there were an estimated 5.9K branded searches for Maggi in New Zealand which is up 18.9% over the last 11 months. Maggi holds 21.7% estimated Share of Search among New Zealand instant noodle brands and is ranked 3rd of 5 competitors for search popularity.
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Which instant noodle brands compete with Maggi?
Share of Search by month for Samyang, Indomie, Maggi, Nongshim, Nissin. The figures are in the table below the chart.
View monthly share of search table
| Month | Samyang | Indomie | Maggi | Nongshim | Nissin |
|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 24.8% | 20.4% | 17.7% | 2.4% |
| Nov 2025 | 35.4% | 25.2% | 20% | 17.1% | 2.3% |
| Dec 2025 | 31.7% | 25.8% | 20.8% | 19.2% | 2.5% |
| Jan 2026 | 31.1% | 25.7% | 21.2% | 19.3% | 2.7% |
| Feb 2026 | 33.3% | 27.3% | 20.3% | 16.5% | 2.6% |
| Mar 2026 | 28.7% | 28.8% | 19.9% | 19.9% | 2.7% |
| Apr 2026 | 29.6% | 27.8% | 21.2% | 18.6% | 2.8% |
| May 2026 | 27.5% | 27.4% | 22.7% | 18.7% | 3.6% |
| Jun 2026 | 27.5% | 26.9% | 22.6% | 19.6% | 3.4% |
| Jul 2026 | 29.3% | 25.4% | 21.5% | 20.2% | 3.5% |
| Aug 2026 | 30.4% | 24.8% | 21.7% | 19.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 8.3K | +10.3% | +1.1 points | |
| 2, held 2nd | 24.8% | 6.8K | +3.7% | -0.6 points | |
| 3, held 3rd | 21.7% | 5.9K | +7.1% | +0.2 points | |
| 4, held 4th | 19.4% | 5.3K | +2.3% | -0.7 points | |
| 5, held 5th | 3.6% | 980 | +8.9% | +0.1 points |
1.
Samyang30.4%
held 1st · 8.3K estimated branded searches · +10.3% vs prior month · +1.1 points
2.
Indomie
24.8%
held 2nd · 6.8K estimated branded searches · +3.7% vs prior month · -0.6 points
3.
Maggi
21.7%
held 3rd · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points
4.
Nongshim19.4%
held 4th · 5.3K estimated branded searches · +2.3% vs prior month · -0.7 points
5.
Nissin3.6%
held 5th · 980 estimated branded searches · +8.9% vs prior month · +0.1 points
Compare search popularity between Maggi and its closest rivals
How has branded search demand for Maggi changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Maggi in New Zealand rose from 5K to 5.9K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand increased from 20.4% to 21.7%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand peaked at 22.7% in May 2026 and was lowest at 19.9% in March 2026.
How did search popularity change for New Zealand instant noodle brands in August 2026?
5 changes
In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.
In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.
In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.
Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
Which soup and stock brands compete with Maggi?
Share of Search by month for Maggi, Campbell's, Continental, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental | Oxo |
|---|---|---|---|---|
| Oct 2025 | 60% | 23.2% | 12.8% | 4% |
| Nov 2025 | 50.6% | 33.3% | 12.7% | 3.4% |
| Dec 2025 | 54.5% | 26.7% | 15.3% | 3.4% |
| Jan 2026 | 57.7% | 24.3% | 13.4% | 4.6% |
| Feb 2026 | 55.5% | 26.3% | 14% | 4.1% |
| Mar 2026 | 55.4% | 26.2% | 13.8% | 4.6% |
| Apr 2026 | 58.5% | 23.9% | 12.8% | 4.9% |
| May 2026 | 59.6% | 23.3% | 12% | 5.1% |
| Jun 2026 | 59.4% | 22.4% | 13.8% | 4.5% |
| Jul 2026 | 59.5% | 22.5% | 13.6% | 4.4% |
| Aug 2026 | 59.6% | 21% | 14.5% | 4.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 5.9K | +7.1% | +0.2 points | |
| 2, held 2nd | 21% | 2.1K | -0.48% | -1.5 points | |
| 3, held 3rd | 14.5% | 1.4K | +14.3% | +1 points | |
| 4, held 4th | 4.8% | 480 | +17.1% | +0.4 points |
1.
59.6%
held 1st · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points
21%
held 2nd · 2.1K estimated branded searches · -0.48% vs prior month · -1.5 points
14.5%
held 3rd · 1.4K estimated branded searches · +14.3% vs prior month · +1 points
4.
Oxo4.8%
held 4th · 480 estimated branded searches · +17.1% vs prior month · +0.4 points
Compare search popularity between Maggi and its closest rivals
How has branded search demand for Maggi changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among soup and stock brands in New Zealand peaked at 60% in October 2025 and was lowest at 50.6% in November 2025.
How did search popularity change for New Zealand soup and stock brands in August 2026?
4 changes
In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.
In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
How is Maggi measured?
Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
35 branded search terms
- chicken maggi soup
- cream of chicken soup maggi
- curry noodles maggi
- maggi
- maggi 2 minute noodles
- maggi beef noodles
- maggi carbonara
- maggi chicken noodle soup
- maggi co nz
- maggi creamy chicken soup
- maggi cubes
- maggi cuppa noodles
- maggi curried sausages
- maggi curry
- maggi devilled sausages
- maggi indian noodles
- maggi masala
- maggi mushroom soup
- maggi near me
- maggi noodles
- maggi nz
- maggi onion soup
- maggi onion soup mix
- maggi online
- maggi oriental noodles
- maggi pumpkin and garlic soup
- maggi ramen
- maggi sauces
- maggi seafood chowder
- maggi season
- maggi soup
- maggi soup mix
- maggi soup packets
- maggi soup tomato
- maggi stroganoff
Who owns Maggi?
Maggi is owned by 
Nestlé. Brandwave also tracks 
Dolce Gusto, 
NAN, 
Nesquik, 
Optifast and Uncle Tobys, owned by the same company, in New Zealand.
Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Maggi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.