Maggi vs MAMA:Which is more popular?
In September 2026, Maggi had more branded searches than MAMA among cup noodles brands in New Zealand. Maggi had about 2,270 branded searches, while MAMA had 140. Maggi made up 16.3% of all cup noodles brand searches we track, and MAMA accounted for 1%. When we asked ChatGPT and Google AI Overviews about cup noodles brands, Maggi appeared in three of the five answers and MAMA in one. Maggi was mentioned before MAMA in every answer that named either.
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Top cup noodles brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MAMA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maggi was listed before MAMA in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samyang2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cup noodles brands
5 answers
Asked ChatGPT
“Which cup noodles brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cup noodles brands in New Zealand?”
Asked ChatGPT
“What's the best cup noodles brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“best cup noodles”
Searched Google, AI Overview
“instant noodles brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Maggi or MAMA more popular in search?
This chart shows how often people search Google for Maggi and MAMA by name. Each line represents a brand's share of searches for all six cup noodles brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maggi, MAMA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | Nissin | MAMA |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 25% | 20.7% | 18.9% | 5.5% | 0.87% |
| Nov 2025 | 31.8% | 24.9% | 20.2% | 17.2% | 5% | 0.96% |
| Dec 2025 | 28.8% | 26.3% | 22.5% | 15.6% | 5.8% | 1.1% |
| Jan 2026 | 26% | 26.4% | 22% | 19.2% | 5.5% | 0.97% |
| Feb 2026 | 27.7% | 29.3% | 18.7% | 17.4% | 6.1% | 0.84% |
| Mar 2026 | 22.5% | 30% | 22.7% | 16.4% | 7.1% | 1.3% |
| Apr 2026 | 25% | 28% | 20.7% | 18.6% | 6.7% | 0.92% |
| May 2026 | 21.5% | 29.9% | 21.2% | 18.2% | 8.1% | 1% |
| Jun 2026 | 22.1% | 27.2% | 22.9% | 19% | 7.7% | 1% |
| Jul 2026 | 27.1% | 22% | 24.1% | 17.6% | 8.2% | 1% |
| Aug 2026 | 25.5% | 26.1% | 21.8% | 17.2% | 8.3% | 1.2% |
| Sep 2026 | 32.1% | 25.9% | 18.3% | 16.3% | 6.4% | 1% |
How has the Maggi and MAMA comparison changed over the last 12 months?
3 findings
- Maggi was ahead of MAMA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand moved from 18.9% to 16.3%, and its estimated monthly branded searches moved from 2.4K to 2.3K.
- Across the 12 months ending September 2026, MAMA’s share of searches among cup noodles brands in New Zealand moved from 0.87% to 1%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for New Zealand cup noodles brands in September 2026?
2 changes
In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%.
Estimated monthly branded searches for MAMA in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Maggi’s and MAMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cup noodles brands
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