Brandwave

How popular isMaggi?

In September 2026, people searched for Maggi by name about 4,170 times in New Zealand, about the same as the previous year. These searches made up 16.3% of all New Zealand cup noodles brand searches, placing Maggi fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about cup noodles brands, Maggi appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Maggi is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. SamyangShare of searches 32.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. IndomieShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. NongshimShare of searches 18.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. MaggiShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NissinShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top cup noodles brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maggi is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nissin1st
  2. Nongshim2nd
  3. Indomie3rd
  4. Maggi4th
  5. Samyang5th
  6. MAMA6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samyang2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cup noodles brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cup noodles brands compete with Maggi?

Maggi against cup noodles brands in New Zealand, by month

Share of searches by month for Samyang, Indomie, Nongshim, Maggi, Nissin. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinMAMA
Oct 202529%25%20.7%18.9%5.5%0.87%
Nov 202531.8%24.9%20.2%17.2%5%0.96%
Dec 202528.8%26.3%22.5%15.6%5.8%1.1%
Jan 202626%26.4%22%19.2%5.5%0.97%
Feb 202627.7%29.3%18.7%17.4%6.1%0.84%
Mar 202622.5%30%22.7%16.4%7.1%1.3%
Apr 202625%28%20.7%18.6%6.7%0.92%
May 202621.5%29.9%21.2%18.2%8.1%1%
Jun 202622.1%27.2%22.9%19%7.7%1%
Jul 202627.1%22%24.1%17.6%8.2%1%
Aug 202625.5%26.1%21.8%17.2%8.3%1.2%
Sep 202632.1%25.9%18.3%16.3%6.4%1%

  1. 1.Samyang

    32.1%

    Moved from 2nd to 1st. 4.5K estimated branded searches, +21.8% vs prior month. Share +6.6 points.

  2. 2.Indomie

    25.9%

    Moved from 1st to 2nd. 3.6K estimated branded searches, -4% vs prior month. Share -0.2 points.

  3. 3.Nongshim

    18.3%

    Held 3rd. 2.5K estimated branded searches, -18.8% vs prior month. Share -3.5 points.

  4. 4.Maggi

    16.3%

    Held 4th. 2.3K estimated branded searches, -8.5% vs prior month. Share -0.9 points.

  5. 5.Nissin

    6.4%

    Held 5th. 890 estimated branded searches, -25.8% vs prior month. Share -1.9 points.

  6. 6.MAMA

    1%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.

Compare popularity between Maggi and its closest rivals

Every comparison with Maggi

12 comparisons

How has branded search demand for Maggi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maggi in New Zealand held steady at 4.2K.
  • Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand decreased from 18.9% to 16.3%.
  • Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand peaked at 19.2% in January 2026 and was lowest at 15.6% in December 2025.

How did search popularity change for New Zealand cup noodles brands in September 2026?

6 changes

  1. In September 2026, Samyang overtook Indomie to become the leader among cup noodles brands in New Zealand, with 32.1% of the searches.

  2. In September 2026, Nongshim lost share of searches among cup noodles brands in New Zealand, from 21.8% to 18.3%.

  3. In September 2026, Nissin lost share of searches among cup noodles brands in New Zealand, from 8.3% to 6.4%.

  4. In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%.

  5. Estimated monthly branded searches for MAMA in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

  6. Estimated monthly branded searches for Indomie in New Zealand rose 14.2% over 12 measured months, from 3.2K to 3.6K in September 2026.

How are Maggi’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chicken maggi soup
  • curry noodles maggi
  • maggi
  • maggi beef noodles
  • maggi carbonara
  • maggi cubes
  • maggi cuppa noodles
  • maggi curried sausages
  • maggi curry
  • maggi devilled sausages
  • maggi indian noodles
  • maggi masala
  • maggi mushroom soup
  • maggi noodles
  • maggi onion soup
  • maggi ramen
  • maggi sauces
  • maggi season
  • maggi soup
  • maggi soup mix
  • maggi soup packets
  • maggi soup tomato
  • maggi stroganoff

How the Brand Demand Index is measured

Who owns Maggi?

Maggi is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Maggi compete?

Maggi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Instant noodle brands4th of 715.7%Show ranking
Cup noodles brands4th of 616.3%Shown above
Soup and stock brands2nd of 636.4%Show ranking
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