How popular isMaggi?
In September 2026, people searched for Maggi by name about 4,170 times in New Zealand, about the same as the previous year. These searches made up 15.7% of all New Zealand instant noodle brand searches, placing Maggi fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about instant noodle brands, Maggi appeared in three of the five answers and was the fifth most recommended of the seven.
Maggi is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.
SamyangShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
IndomieShare of searches 23.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NongshimShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MaggiShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
NissinShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maggi is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about instant noodle brands
5 answers
Asked ChatGPT
“Which instant noodle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best instant noodle brands in New Zealand?”
Asked ChatGPT
“What's the best instant noodle brand in New Zealand for quick meals?”
Searched Google, AI Overview
“best instant noodles”
Searched Google, AI Overview
“ramen noodles nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which instant noodle brands compete with Maggi?
Share of searches by month for Samyang, Indomie, Nongshim, Maggi, Nissin, Ottogi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | Nissin | Ottogi | Wai Wai |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 19.3% | 19.5% | 16.8% | 2.4% | 1.9% | 1.6% |
| Nov 2025 | 39.3% | 20.7% | 18.8% | 16% | 2.3% | 1.6% | 1.4% |
| Dec 2025 | 35.8% | 22.2% | 21.4% | 14.9% | 2.4% | 1.4% | 2% |
| Jan 2026 | 35% | 20.9% | 21.5% | 16.9% | 2.6% | 1.5% | 1.5% |
| Feb 2026 | 36.8% | 22.6% | 18% | 16% | 2.7% | 1.9% | 2% |
| Mar 2026 | 31.5% | 24.4% | 21.6% | 15.7% | 2.8% | 2.1% | 1.9% |
| Apr 2026 | 33.4% | 22.9% | 20.7% | 16.3% | 2.8% | 1.9% | 2% |
| May 2026 | 30.9% | 23.3% | 20.8% | 17.1% | 3.8% | 2.2% | 1.8% |
| Jun 2026 | 31.1% | 22.8% | 21.6% | 17.2% | 3.4% | 2.2% | 1.6% |
| Jul 2026 | 32.9% | 20.2% | 22.3% | 16.2% | 3.6% | 3.2% | 1.6% |
| Aug 2026 | 33.6% | 20.7% | 21.2% | 16.8% | 3.6% | 2.4% | 1.7% |
| Sep 2026 | 36.4% | 23.1% | 18.7% | 15.7% | 2.5% | 2% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 8.3K | 0% | +2.8 points | |
| 2, moved from 3rd to 2nd | 23.1% | 5.2K | +2.7% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.7% | 4.2K | -18.8% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.7% | 3.6K | -14% | -1.2 points | |
| 5, held 5th | 2.5% | 570 | -35.2% | -1.1 points | |
| 6, held 6th | 2% | 460 | -20.7% | -0.3 points | |
| 7, held 7th | 1.7% | 380 | -7.3% | 0 points |
1.
Samyang36.4%
Held 1st. 8.3K estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
Indomie23.1%
Moved from 3rd to 2nd. 5.2K estimated branded searches, +2.7% vs prior month. Share +2.3 points.
3.
Nongshim18.7%
Moved from 2nd to 3rd. 4.2K estimated branded searches, -18.8% vs prior month. Share -2.6 points.
4.
Maggi15.7%
Held 4th. 3.6K estimated branded searches, -14% vs prior month. Share -1.2 points.
5.
Nissin2.5%
Held 5th. 570 estimated branded searches, -35.2% vs prior month. Share -1.1 points.
6.
Ottogi2%
Held 6th. 460 estimated branded searches, -20.7% vs prior month. Share -0.3 points.
7.Wai Wai
1.7%
Held 7th. 380 estimated branded searches, -7.3% vs prior month. Share 0 points.
Compare popularity between Maggi and its closest rivals
Every comparison with Maggi
12 comparisons
How has branded search demand for Maggi changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maggi in New Zealand held steady at 4.2K.
- Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in New Zealand decreased from 16.8% to 15.7%.
- Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in New Zealand peaked at 17.2% in June 2026 and was lowest at 14.9% in December 2025.
How did search popularity change for New Zealand instant noodle brands in September 2026?
6 changes
In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches.
In September 2026, Samyang gained share of searches among instant noodle brands in New Zealand, from 33.6% to 36.4%.
In September 2026, Nongshim lost share of searches among instant noodle brands in New Zealand, from 21.2% to 18.7%.
In September 2026, Maggi lost share of searches among instant noodle brands in New Zealand, from 16.8% to 15.7%.
In September 2026, Nissin lost share of searches among instant noodle brands in New Zealand, from 3.6% to 2.5%.
Estimated monthly branded searches for Ottogi in New Zealand rose 12.2% over 12 measured months, from 410 to 460 in September 2026.
How are Maggi’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chicken maggi soup
- curry noodles maggi
- maggi
- maggi beef noodles
- maggi carbonara
- maggi cubes
- maggi cuppa noodles
- maggi curried sausages
- maggi curry
- maggi devilled sausages
- maggi indian noodles
- maggi masala
- maggi mushroom soup
- maggi noodles
- maggi onion soup
- maggi ramen
- maggi sauces
- maggi season
- maggi soup
- maggi soup mix
- maggi soup packets
- maggi soup tomato
- maggi stroganoff
Who owns Maggi?
Maggi is owned by 
Nestlé. Brandwave also tracks 
Purina, 
Dolce Gusto, 
Milo, NAN, Nescafé, 
Nesquik, 
Optifast and Uncle Tobys, owned by the same company, in New Zealand.
Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Maggi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Instant noodle brands | 4th of 7 | 15.7% | Shown above |
| Cup noodles brands | 4th of 6 | 16.3% | Show ranking |
| Soup and stock brands | 2nd of 6 | 36.4% | Show ranking |
Is Maggi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.