Indomie vs Maggi:Which is more popular by branded search in New Zealand?
In August 2026, Indomie had more branded searches than Maggi among instant noodle brands in New Zealand. Indomie was estimated to have 6.8K branded searches compared to Maggi’s 5.9K, and held a 24.8% Share of Search versus Maggi’s 21.7%.
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Which is more popular in search, Indomie or Maggi?
Compare the instant noodle brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Indomie, Maggi. The figures are in the table below the chart.
View monthly share of search table
| Month | Samyang | Indomie | Maggi | Nongshim | Nissin |
|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 24.8% | 20.4% | 17.7% | 2.4% |
| Nov 2025 | 35.4% | 25.2% | 20% | 17.1% | 2.3% |
| Dec 2025 | 31.7% | 25.8% | 20.8% | 19.2% | 2.5% |
| Jan 2026 | 31.1% | 25.7% | 21.2% | 19.3% | 2.7% |
| Feb 2026 | 33.3% | 27.3% | 20.3% | 16.5% | 2.6% |
| Mar 2026 | 28.7% | 28.8% | 19.9% | 19.9% | 2.7% |
| Apr 2026 | 29.6% | 27.8% | 21.2% | 18.6% | 2.8% |
| May 2026 | 27.5% | 27.4% | 22.7% | 18.7% | 3.6% |
| Jun 2026 | 27.5% | 26.9% | 22.6% | 19.6% | 3.4% |
| Jul 2026 | 29.3% | 25.4% | 21.5% | 20.2% | 3.5% |
| Aug 2026 | 30.4% | 24.8% | 21.7% | 19.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Indomie and Maggi comparison changed over the last 12 months?
3 findings
- Indomie was ahead of Maggi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among instant noodle brands in New Zealand held steady at 24.8%, and its estimated monthly branded searches moved from 6K to 6.8K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand moved from 20.4% to 21.7%, and its estimated monthly branded searches moved from 5K to 5.9K.
How did search popularity change for New Zealand instant noodle brands in August 2026?
2 changes
In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Indomie’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Indomie
22 branded search terms
- chicken mi goreng
- hot and spicy mi goreng
- indomie
- indomie com
- indomie hot spicy
- indomie mi goreng
- indomie mi goreng noodles
- indomie mi goreng original
- indomie near me
- indomie new zealand
- indomie noodles
- indomie noodles online
- indomie noodles satay
- indomie nz
- indomie online
- indomie ramen
- mi goreng
- mi goreng indo mie
- mi goreng noodles
- mi goreng packet noodles
- mi goreng satay
- mi goreng spicy
Maggi
35 branded search terms
- chicken maggi soup
- cream of chicken soup maggi
- curry noodles maggi
- maggi
- maggi 2 minute noodles
- maggi beef noodles
- maggi carbonara
- maggi chicken noodle soup
- maggi co nz
- maggi creamy chicken soup
- maggi cubes
- maggi cuppa noodles
- maggi curried sausages
- maggi curry
- maggi devilled sausages
- maggi indian noodles
- maggi masala
- maggi mushroom soup
- maggi near me
- maggi noodles
- maggi nz
- maggi onion soup
- maggi onion soup mix
- maggi online
- maggi oriental noodles
- maggi pumpkin and garlic soup
- maggi ramen
- maggi sauces
- maggi seafood chowder
- maggi season
- maggi soup
- maggi soup mix
- maggi soup packets
- maggi soup tomato
- maggi stroganoff
Put your own brand in this comparison
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