How popular isSamyang?
In September 2026, people searched for Samyang by name about 8,280 times in New Zealand, about the same as the previous year. These searches made up 36.4% of all New Zealand instant noodle brand searches, placing Samyang first out of seven brands. When we asked both ChatGPT and Google AI Overviews about instant noodle brands, Samyang appeared in four of the five answers and was the third most recommended of the seven.
Samyang is the most searched of 7 competitors and the third most recommended in AI answers.
SamyangShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
IndomieShare of searches 23.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NongshimShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MaggiShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
NissinShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samyang was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samyang is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about instant noodle brands
5 answers
Asked ChatGPT
“Which instant noodle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best instant noodle brands in New Zealand?”
Asked ChatGPT
“What's the best instant noodle brand in New Zealand for quick meals?”
Searched Google, AI Overview
“best instant noodles”
Searched Google, AI Overview
“ramen noodles nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which instant noodle brands compete with Samyang?
Share of searches by month for Samyang, Indomie, Nongshim, Maggi, Nissin, Ottogi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | Nissin | Ottogi | Wai Wai |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 19.3% | 19.5% | 16.8% | 2.4% | 1.9% | 1.6% |
| Nov 2025 | 39.3% | 20.7% | 18.8% | 16% | 2.3% | 1.6% | 1.4% |
| Dec 2025 | 35.8% | 22.2% | 21.4% | 14.9% | 2.4% | 1.4% | 2% |
| Jan 2026 | 35% | 20.9% | 21.5% | 16.9% | 2.6% | 1.5% | 1.5% |
| Feb 2026 | 36.8% | 22.6% | 18% | 16% | 2.7% | 1.9% | 2% |
| Mar 2026 | 31.5% | 24.4% | 21.6% | 15.7% | 2.8% | 2.1% | 1.9% |
| Apr 2026 | 33.4% | 22.9% | 20.7% | 16.3% | 2.8% | 1.9% | 2% |
| May 2026 | 30.9% | 23.3% | 20.8% | 17.1% | 3.8% | 2.2% | 1.8% |
| Jun 2026 | 31.1% | 22.8% | 21.6% | 17.2% | 3.4% | 2.2% | 1.6% |
| Jul 2026 | 32.9% | 20.2% | 22.3% | 16.2% | 3.6% | 3.2% | 1.6% |
| Aug 2026 | 33.6% | 20.7% | 21.2% | 16.8% | 3.6% | 2.4% | 1.7% |
| Sep 2026 | 36.4% | 23.1% | 18.7% | 15.7% | 2.5% | 2% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 8.3K | 0% | +2.8 points | |
| 2, moved from 3rd to 2nd | 23.1% | 5.2K | +2.7% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.7% | 4.2K | -18.8% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.7% | 3.6K | -14% | -1.2 points | |
| 5, held 5th | 2.5% | 570 | -35.2% | -1.1 points | |
| 6, held 6th | 2% | 460 | -20.7% | -0.3 points | |
| 7, held 7th | 1.7% | 380 | -7.3% | 0 points |
1.
Samyang36.4%
Held 1st. 8.3K estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
Indomie23.1%
Moved from 3rd to 2nd. 5.2K estimated branded searches, +2.7% vs prior month. Share +2.3 points.
3.
Nongshim18.7%
Moved from 2nd to 3rd. 4.2K estimated branded searches, -18.8% vs prior month. Share -2.6 points.
4.
Maggi15.7%
Held 4th. 3.6K estimated branded searches, -14% vs prior month. Share -1.2 points.
5.
Nissin2.5%
Held 5th. 570 estimated branded searches, -35.2% vs prior month. Share -1.1 points.
6.
Ottogi2%
Held 6th. 460 estimated branded searches, -20.7% vs prior month. Share -0.3 points.
7.Wai Wai
1.7%
Held 7th. 380 estimated branded searches, -7.3% vs prior month. Share 0 points.
Compare popularity between Samyang and its closest rivals
Every comparison with Samyang
7 comparisons
How has branded search demand for Samyang changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Samyang in New Zealand held steady, from 8.4K to 8.3K.
- Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in New Zealand decreased from 38.6% to 36.4%.
- Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in New Zealand peaked at 39.3% in November 2025 and was lowest at 30.9% in May 2026.
How did search popularity change for New Zealand instant noodle brands in September 2026?
6 changes
In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches.
In September 2026, Samyang gained share of searches among instant noodle brands in New Zealand, from 33.6% to 36.4%.
In September 2026, Nongshim lost share of searches among instant noodle brands in New Zealand, from 21.2% to 18.7%.
In September 2026, Maggi lost share of searches among instant noodle brands in New Zealand, from 16.8% to 15.7%.
In September 2026, Nissin lost share of searches among instant noodle brands in New Zealand, from 3.6% to 2.5%.
Estimated monthly branded searches for Ottogi in New Zealand rose 12.2% over 12 measured months, from 410 to 460 in September 2026.
How are Samyang’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Samyang’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- buldak
- buldak noodles
- samyang buldak
- samyang noodles
- samyang ramen
Do you work for Samyang? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Samyang compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Instant noodle brands | 1st of 7 | 36.4% | Shown above |
| Cup noodles brands | 1st of 6 | 32.1% | Show ranking |
Is Samyang your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.