Indomie vs Samyang:Which is more popular by branded search in New Zealand?
In August 2026, Samyang had more branded searches than Indomie among instant noodle brands in New Zealand. Samyang was estimated to have 8.3K branded searches compared to Indomie’s 6.8K, and held a 30.4% Share of Search versus Indomie’s 24.8%.
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Which is more popular in search, Indomie or Samyang?
Compare the instant noodle brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samyang, Indomie. The figures are in the table below the chart.
View monthly share of search table
| Month | Samyang | Indomie | Maggi | Nongshim | Nissin |
|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 24.8% | 20.4% | 17.7% | 2.4% |
| Nov 2025 | 35.4% | 25.2% | 20% | 17.1% | 2.3% |
| Dec 2025 | 31.7% | 25.8% | 20.8% | 19.2% | 2.5% |
| Jan 2026 | 31.1% | 25.7% | 21.2% | 19.3% | 2.7% |
| Feb 2026 | 33.3% | 27.3% | 20.3% | 16.5% | 2.6% |
| Mar 2026 | 28.7% | 28.8% | 19.9% | 19.9% | 2.7% |
| Apr 2026 | 29.6% | 27.8% | 21.2% | 18.6% | 2.8% |
| May 2026 | 27.5% | 27.4% | 22.7% | 18.7% | 3.6% |
| Jun 2026 | 27.5% | 26.9% | 22.6% | 19.6% | 3.4% |
| Jul 2026 | 29.3% | 25.4% | 21.5% | 20.2% | 3.5% |
| Aug 2026 | 30.4% | 24.8% | 21.7% | 19.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Indomie and Samyang comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Indomie took it in March 2026, Samyang took it in April 2026.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among instant noodle brands in New Zealand held steady at 24.8%, and its estimated monthly branded searches moved from 6K to 6.8K.
- Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand moved from 34.6% to 30.4%, and its estimated monthly branded searches moved from 8.4K to 8.3K.
How did search popularity change for New Zealand instant noodle brands in August 2026?
2 changes
In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.
In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Indomie’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Indomie
22 branded search terms
- chicken mi goreng
- hot and spicy mi goreng
- indomie
- indomie com
- indomie hot spicy
- indomie mi goreng
- indomie mi goreng noodles
- indomie mi goreng original
- indomie near me
- indomie new zealand
- indomie noodles
- indomie noodles online
- indomie noodles satay
- indomie nz
- indomie online
- indomie ramen
- mi goreng
- mi goreng indo mie
- mi goreng noodles
- mi goreng packet noodles
- mi goreng satay
- mi goreng spicy
Samyang
5 branded search terms
- buldak
- buldak noodles
- samyang buldak
- samyang noodles
- samyang ramen
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