Brandwave

Instant noodle brands in New Zealand:Which brands are most popular in search?

In August 2026, Samyang was the most searched among instant noodle brands in New Zealand, with an estimated 8.3K branded searches and 30.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Samyang30.4%
  2. Indomie24.8%
  3. Maggi21.7%
  4. Nongshim19.4%
  5. Nissin3.6%

Follow instant noodle brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the instant noodle brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among instant noodle brands in New Zealand, by month

Share of Search by month for Samyang, Indomie, Maggi, Nongshim, Nissin. The figures are in the table below the chart.

View monthly share of search table
MonthSamyangIndomieMaggiNongshimNissin
Oct 202534.6%24.8%20.4%17.7%2.4%
Nov 202535.4%25.2%20%17.1%2.3%
Dec 202531.7%25.8%20.8%19.2%2.5%
Jan 202631.1%25.7%21.2%19.3%2.7%
Feb 202633.3%27.3%20.3%16.5%2.6%
Mar 202628.7%28.8%19.9%19.9%2.7%
Apr 202629.6%27.8%21.2%18.6%2.8%
May 202627.5%27.4%22.7%18.7%3.6%
Jun 202627.5%26.9%22.6%19.6%3.4%
Jul 202629.3%25.4%21.5%20.2%3.5%
Aug 202630.4%24.8%21.7%19.4%3.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Samyang

    30.4%

    held 1st · 8.3K estimated branded searches · +10.3% vs prior month · +1.1 points

  2. 2.Indomie

    24.8%

    held 2nd · 6.8K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Maggi

    21.7%

    held 3rd · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points

  4. 4.Nongshim

    19.4%

    held 4th · 5.3K estimated branded searches · +2.3% vs prior month · -0.7 points

  5. 5.Nissin

    3.6%

    held 5th · 980 estimated branded searches · +8.9% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among instant noodle brands in New Zealand?

In August 2026, Samyang was the most searched among instant noodle brands in New Zealand, with an estimated 8.3K branded searches and 30.4% estimated Share of Search within this set. Indomie is in 2nd place, 5.6 percentage points behind at 24.8% Share of Search.

New Zealand instant noodle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Samyang34.6% → 30.4%35.4%Nov 202527.5%May 20261st
Indomie24.8%28.8%Mar 202624.8%Oct 20252nd
Maggi20.4% → 21.7%22.7%May 202619.9%Mar 20263rd
Nongshim17.7% → 19.4%20.2%Jul 202616.5%Feb 20264th
Nissin2.4% → 3.6%3.6%May 20262.3%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand decreased from 34.6% to 30.4%.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand increased from 20.4% to 21.7%.
  • Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among instant noodle brands in New Zealand increased from 17.7% to 19.4%.
  • Across the 11 months ending August 2026, Nissin’s estimated Share of Search among instant noodle brands in New Zealand increased from 2.4% to 3.6%.
  • Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand peaked at 35.4% in November 2025 and was lowest at 27.5% in May 2026.
  • Across the 11 months ending August 2026, Indomie’s estimated Share of Search among instant noodle brands in New Zealand peaked at 28.8% in March 2026 and was lowest at 24.8% in October 2025.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand peaked at 22.7% in May 2026 and was lowest at 19.9% in March 2026.
  • Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among instant noodle brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 16.5% in February 2026.
  • Across the 11 months ending August 2026, Nissin’s estimated Share of Search among instant noodle brands in New Zealand peaked at 3.6% in May 2026 and was lowest at 2.3% in November 2025.
  • Across the 11 months ending August 2026, Indomie held steady: its estimated Share of Search among instant noodle brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand instant noodle brands in August 2026?

  1. In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.

  2. In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.

  3. In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.

  4. Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.

  5. Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record