Brandwave

Nissin vs Nongshim:Which is more popular by branded search in New Zealand?

In August 2026, Nongshim had more branded searches than Nissin among instant noodle brands in New Zealand. Nongshim was estimated to have 5.3K branded searches compared to Nissin’s 980, and held a 19.4% Share of Search versus Nissin’s 3.6%.

Share of Search among instant noodle brands in New Zealand in August 2026Which is more popular in search, Nissin or Nongshim?
Nissin3.6%980 searches
vs
Nongshim19.4%5.3K searches

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Which is more popular in search, Nissin or Nongshim?

Compare the instant noodle brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nissin and Nongshim among instant noodle brands in New Zealand, by month

Share of Search by month for Nongshim, Nissin. The figures are in the table below the chart.

View monthly share of search table
MonthSamyangIndomieMaggiNongshimNissin
Oct 202534.6%24.8%20.4%17.7%2.4%
Nov 202535.4%25.2%20%17.1%2.3%
Dec 202531.7%25.8%20.8%19.2%2.5%
Jan 202631.1%25.7%21.2%19.3%2.7%
Feb 202633.3%27.3%20.3%16.5%2.6%
Mar 202628.7%28.8%19.9%19.9%2.7%
Apr 202629.6%27.8%21.2%18.6%2.8%
May 202627.5%27.4%22.7%18.7%3.6%
Jun 202627.5%26.9%22.6%19.6%3.4%
Jul 202629.3%25.4%21.5%20.2%3.5%
Aug 202630.4%24.8%21.7%19.4%3.6%
Sep 2026—————

How has the Nissin and Nongshim comparison changed over the last 12 months?

  • Nongshim was ahead of Nissin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nissin’s estimated Share of Search among instant noodle brands in New Zealand moved from 2.4% to 3.6%, and its estimated monthly branded searches moved from 590 to 980.
  • Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among instant noodle brands in New Zealand moved from 17.7% to 19.4%, and its estimated monthly branded searches moved from 4.3K to 5.3K.

How did search popularity change for New Zealand instant noodle brands in August 2026?

  1. In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.

  2. Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nissin’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nissin

7 branded search terms

  • nissin cup noodles
  • nissin noodles
  • nissin packet noodles
  • nissin ramen
  • nissin ramen tokyo shoyu
  • nissin seafood cup noodles
  • nissin tonkotsu ramen

Nongshim

17 branded search terms

  • nongshim
  • nongshim bowl noodle
  • nongshim chapagetti
  • nongshim com
  • nongshim near me
  • nongshim nz
  • nongshim onion rings
  • nongshim online
  • nongshim ramen
  • nongshim ramyun
  • nongshim shin ramyun noodle
  • noodle nongshim
  • ramen shin ramyun
  • shin ramyun
  • shin ramyun cup
  • shin ramyun kimchi
  • shin ramyun noodles

How the Brand Demand Index is measured

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