Maggi vs Samyang:Which is more popular by branded search in New Zealand?
In August 2026, Samyang had more branded searches than Maggi among instant noodle brands in New Zealand. Samyang was estimated to have 8.3K branded searches compared to Maggi’s 5.9K, and held a 30.4% Share of Search versus Maggi’s 21.7%.
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Which is more popular in search, Maggi or Samyang?
Compare the instant noodle brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samyang, Maggi. The figures are in the table below the chart.
View monthly share of search table
| Month | Samyang | Indomie | Maggi | Nongshim | Nissin |
|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 24.8% | 20.4% | 17.7% | 2.4% |
| Nov 2025 | 35.4% | 25.2% | 20% | 17.1% | 2.3% |
| Dec 2025 | 31.7% | 25.8% | 20.8% | 19.2% | 2.5% |
| Jan 2026 | 31.1% | 25.7% | 21.2% | 19.3% | 2.7% |
| Feb 2026 | 33.3% | 27.3% | 20.3% | 16.5% | 2.6% |
| Mar 2026 | 28.7% | 28.8% | 19.9% | 19.9% | 2.7% |
| Apr 2026 | 29.6% | 27.8% | 21.2% | 18.6% | 2.8% |
| May 2026 | 27.5% | 27.4% | 22.7% | 18.7% | 3.6% |
| Jun 2026 | 27.5% | 26.9% | 22.6% | 19.6% | 3.4% |
| Jul 2026 | 29.3% | 25.4% | 21.5% | 20.2% | 3.5% |
| Aug 2026 | 30.4% | 24.8% | 21.7% | 19.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Maggi and Samyang comparison changed over the last 12 months?
3 findings
- Samyang was ahead of Maggi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand moved from 20.4% to 21.7%, and its estimated monthly branded searches moved from 5K to 5.9K.
- Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand moved from 34.6% to 30.4%, and its estimated monthly branded searches moved from 8.4K to 8.3K.
How did search popularity change for New Zealand instant noodle brands in August 2026?
2 changes
In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Maggi’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maggi
35 branded search terms
- chicken maggi soup
- cream of chicken soup maggi
- curry noodles maggi
- maggi
- maggi 2 minute noodles
- maggi beef noodles
- maggi carbonara
- maggi chicken noodle soup
- maggi co nz
- maggi creamy chicken soup
- maggi cubes
- maggi cuppa noodles
- maggi curried sausages
- maggi curry
- maggi devilled sausages
- maggi indian noodles
- maggi masala
- maggi mushroom soup
- maggi near me
- maggi noodles
- maggi nz
- maggi onion soup
- maggi onion soup mix
- maggi online
- maggi oriental noodles
- maggi pumpkin and garlic soup
- maggi ramen
- maggi sauces
- maggi seafood chowder
- maggi season
- maggi soup
- maggi soup mix
- maggi soup packets
- maggi soup tomato
- maggi stroganoff
Samyang
5 branded search terms
- buldak
- buldak noodles
- samyang buldak
- samyang noodles
- samyang ramen
Put your own brand in this comparison
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