Brandwave

How popular isSamyang in search?

In August 2026, there were an estimated 8.3K branded searches for Samyang in New Zealand which held steady over the last 11 months. Samyang holds 30.4% estimated Share of Search among New Zealand instant noodle brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Samyang30.4%
  2. Indomie24.8%
  3. Maggi21.7%
  4. Nongshim19.4%
  5. Nissin3.6%
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Which instant noodle brands compete with Samyang?

Samyang against instant noodle brands in New Zealand, by month

Share of Search by month for Samyang, Indomie, Maggi, Nongshim, Nissin. The figures are in the table below the chart.

View monthly share of search table
MonthSamyangIndomieMaggiNongshimNissin
Oct 202534.6%24.8%20.4%17.7%2.4%
Nov 202535.4%25.2%20%17.1%2.3%
Dec 202531.7%25.8%20.8%19.2%2.5%
Jan 202631.1%25.7%21.2%19.3%2.7%
Feb 202633.3%27.3%20.3%16.5%2.6%
Mar 202628.7%28.8%19.9%19.9%2.7%
Apr 202629.6%27.8%21.2%18.6%2.8%
May 202627.5%27.4%22.7%18.7%3.6%
Jun 202627.5%26.9%22.6%19.6%3.4%
Jul 202629.3%25.4%21.5%20.2%3.5%
Aug 202630.4%24.8%21.7%19.4%3.6%
Sep 2026—————

  1. 1.Samyang

    30.4%

    held 1st · 8.3K estimated branded searches · +10.3% vs prior month · +1.1 points

  2. 2.Indomie

    24.8%

    held 2nd · 6.8K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Maggi

    21.7%

    held 3rd · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points

  4. 4.Nongshim

    19.4%

    held 4th · 5.3K estimated branded searches · +2.3% vs prior month · -0.7 points

  5. 5.Nissin

    3.6%

    held 5th · 980 estimated branded searches · +8.9% vs prior month · +0.1 points

Compare search popularity between Samyang and its closest rivals

How has branded search demand for Samyang changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samyang in New Zealand held steady, from 8.4K to 8.3K.
  • Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand decreased from 34.6% to 30.4%.
  • Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand peaked at 35.4% in November 2025 and was lowest at 27.5% in May 2026.

How did search popularity change for New Zealand instant noodle brands in August 2026?

  1. In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.

  2. In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.

  3. In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.

  4. Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.

  5. Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

How is Samyang measured?

Brandwave collects information about searches that people make online using Samyang’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • buldak
  • buldak noodles
  • samyang buldak
  • samyang noodles
  • samyang ramen

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How the Brand Demand Index is measured

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