Cup noodles brands in New Zealand:Which are most popular?
In September 2026, Samyang was the most searched cup noodles brand in New Zealand, accounting for 32.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Indomie, Nongshim and Nissin showed up in every answer. Nissin was recommended most often, coming first in three out of five responses.
SamyangShare of searches 32.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
IndomieShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
NongshimShare of searches 18.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MaggiShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
NissinShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top cup noodles brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Indomie, Nongshim and Nissin appeared every time. Nissin was recommended most often, coming first in three out of five answers. Nongshim was second, and Indomie was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samyang2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cup noodles brands
5 answers
Asked ChatGPT
“Which cup noodles brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cup noodles brands in New Zealand?”
Asked ChatGPT
“What's the best cup noodles brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“best cup noodles”
Searched Google, AI Overview
“instant noodles brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cup noodles brands do people search for most?
This chart shows how often people search Google for each cup noodles brand by name. Each line represents a brand's share of searches for all six cup noodles brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samyang, Indomie, Nongshim, Maggi, Nissin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | Nissin | MAMA |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 25% | 20.7% | 18.9% | 5.5% | 0.87% |
| Nov 2025 | 31.8% | 24.9% | 20.2% | 17.2% | 5% | 0.96% |
| Dec 2025 | 28.8% | 26.3% | 22.5% | 15.6% | 5.8% | 1.1% |
| Jan 2026 | 26% | 26.4% | 22% | 19.2% | 5.5% | 0.97% |
| Feb 2026 | 27.7% | 29.3% | 18.7% | 17.4% | 6.1% | 0.84% |
| Mar 2026 | 22.5% | 30% | 22.7% | 16.4% | 7.1% | 1.3% |
| Apr 2026 | 25% | 28% | 20.7% | 18.6% | 6.7% | 0.92% |
| May 2026 | 21.5% | 29.9% | 21.2% | 18.2% | 8.1% | 1% |
| Jun 2026 | 22.1% | 27.2% | 22.9% | 19% | 7.7% | 1% |
| Jul 2026 | 27.1% | 22% | 24.1% | 17.6% | 8.2% | 1% |
| Aug 2026 | 25.5% | 26.1% | 21.8% | 17.2% | 8.3% | 1.2% |
| Sep 2026 | 32.1% | 25.9% | 18.3% | 16.3% | 6.4% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.1% | 4.5K | +21.8% | +6.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.9% | 3.6K | -4% | -0.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.3% | 2.5K | -18.8% | -3.5 points | |
| 4, held 4th | 16.3% | 2.3K | -8.5% | -0.9 points | |
| 5, held 5th | 6.4% | 890 | -25.8% | -1.9 points | |
| 6, held 6th | 1% | 140 | -17.6% | -0.2 points |
1.
Samyang32.1%
Moved from 2nd to 1st. 4.5K estimated branded searches, +21.8% vs prior month. Share +6.6 points.
2.
Indomie25.9%
Moved from 1st to 2nd. 3.6K estimated branded searches, -4% vs prior month. Share -0.2 points.
3.
Nongshim18.3%
Held 3rd. 2.5K estimated branded searches, -18.8% vs prior month. Share -3.5 points.
4.
Maggi16.3%
Held 4th. 2.3K estimated branded searches, -8.5% vs prior month. Share -0.9 points.
5.
Nissin6.4%
Held 5th. 890 estimated branded searches, -25.8% vs prior month. Share -1.9 points.
6.MAMA
1%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.
Which brand is most popular in search among cup noodles brands in New Zealand?
6 brands
In September 2026, Samyang was the most searched among cup noodles brands in New Zealand, with an estimated 4.5K branded searches, 32.1% of all searches for the six we track. Indomie is in 2nd place, 6.2 percentage points behind at 25.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Samyang | 29% → 32.1% | 32.1%Sep 2026 | 21.5%May 2026 | 1st |
| Indomie | 25% → 25.9% | 30%Mar 2026 | 22%Jul 2026 | 2nd |
| Nongshim | 20.7% → 18.3% | 24.1%Jul 2026 | 18.3%Sep 2026 | 3rd |
| Maggi | 18.9% → 16.3% | 19.2%Jan 2026 | 15.6%Dec 2025 | 4th |
| Nissin | 5.5% → 6.4% | 8.3%Aug 2026 | 5%Nov 2025 | 5th |
| MAMA | 0.87% → 1% | 1.3%Mar 2026 | 0.84%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Samyang’s share of searches among cup noodles brands in New Zealand increased from 29% to 32.1%.
- Across the 12 months ending September 2026, Indomie’s share of searches among cup noodles brands in New Zealand increased from 25% to 25.9%.
- Across the 12 months ending September 2026, Nongshim’s share of searches among cup noodles brands in New Zealand decreased from 20.7% to 18.3%.
- Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand decreased from 18.9% to 16.3%.
- Across the 12 months ending September 2026, Nissin’s share of searches among cup noodles brands in New Zealand increased from 5.5% to 6.4%.
- Across the 12 months ending September 2026, Samyang’s share of searches among cup noodles brands in New Zealand peaked at 32.1% in September 2026 and was lowest at 21.5% in May 2026.
- Across the 12 months ending September 2026, Indomie’s share of searches among cup noodles brands in New Zealand peaked at 30% in March 2026 and was lowest at 22% in July 2026.
- Across the 12 months ending September 2026, Nongshim’s share of searches among cup noodles brands in New Zealand peaked at 24.1% in July 2026 and was lowest at 18.3% in September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand peaked at 19.2% in January 2026 and was lowest at 15.6% in December 2025.
- Across the 12 months ending September 2026, Nissin’s share of searches among cup noodles brands in New Zealand peaked at 8.3% in August 2026 and was lowest at 5% in November 2025.
- Across the 12 months ending September 2026, MAMA held steady: its share of searches among cup noodles brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand cup noodles brands in September 2026?
6 changes
In September 2026, Samyang overtook Indomie to become the leader among cup noodles brands in New Zealand, with 32.1% of the searches.
In September 2026, Nongshim lost share of searches among cup noodles brands in New Zealand, from 21.8% to 18.3%.
In September 2026, Nissin lost share of searches among cup noodles brands in New Zealand, from 8.3% to 6.4%.
In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%.
Estimated monthly branded searches for MAMA in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Estimated monthly branded searches for Indomie in New Zealand rose 14.2% over 12 measured months, from 3.2K to 3.6K in September 2026.
Compare popularity between leading brands
- Samyang vs Indomie: compare popularity
- Samyang vs Nongshim: compare popularity
- Samyang vs Maggi: compare popularity
- Samyang vs Nissin: compare popularity
- Indomie vs Nongshim: compare popularity
- Indomie vs Maggi: compare popularity
- Indomie vs Nissin: compare popularity
- Nongshim vs Maggi: compare popularity
- Nongshim vs Nissin: compare popularity
- Maggi vs Nissin: compare popularity
- Compare any of these brands
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