How popular isIndomie in search?
In August 2026, there were an estimated 6.8K branded searches for Indomie in New Zealand which is up 12.1% over the last 11 months. Indomie holds 24.8% estimated Share of Search among New Zealand instant noodle brands and is ranked 2nd of 5 competitors for search popularity.
Follow Indomie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which instant noodle brands compete with Indomie?
Share of Search by month for Samyang, Indomie, Maggi, Nongshim, Nissin. The figures are in the table below the chart.
View monthly share of search table
| Month | Samyang | Indomie | Maggi | Nongshim | Nissin |
|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 24.8% | 20.4% | 17.7% | 2.4% |
| Nov 2025 | 35.4% | 25.2% | 20% | 17.1% | 2.3% |
| Dec 2025 | 31.7% | 25.8% | 20.8% | 19.2% | 2.5% |
| Jan 2026 | 31.1% | 25.7% | 21.2% | 19.3% | 2.7% |
| Feb 2026 | 33.3% | 27.3% | 20.3% | 16.5% | 2.6% |
| Mar 2026 | 28.7% | 28.8% | 19.9% | 19.9% | 2.7% |
| Apr 2026 | 29.6% | 27.8% | 21.2% | 18.6% | 2.8% |
| May 2026 | 27.5% | 27.4% | 22.7% | 18.7% | 3.6% |
| Jun 2026 | 27.5% | 26.9% | 22.6% | 19.6% | 3.4% |
| Jul 2026 | 29.3% | 25.4% | 21.5% | 20.2% | 3.5% |
| Aug 2026 | 30.4% | 24.8% | 21.7% | 19.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 8.3K | +10.3% | +1.1 points | |
| 2, held 2nd | 24.8% | 6.8K | +3.7% | -0.6 points | |
| 3, held 3rd | 21.7% | 5.9K | +7.1% | +0.2 points | |
| 4, held 4th | 19.4% | 5.3K | +2.3% | -0.7 points | |
| 5, held 5th | 3.6% | 980 | +8.9% | +0.1 points |
1.
Samyang30.4%
held 1st · 8.3K estimated branded searches · +10.3% vs prior month · +1.1 points
2.
Indomie
24.8%
held 2nd · 6.8K estimated branded searches · +3.7% vs prior month · -0.6 points
3.
Maggi
21.7%
held 3rd · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points
4.
Nongshim19.4%
held 4th · 5.3K estimated branded searches · +2.3% vs prior month · -0.7 points
5.
Nissin3.6%
held 5th · 980 estimated branded searches · +8.9% vs prior month · +0.1 points
Compare search popularity between Indomie and its closest rivals
How has branded search demand for Indomie changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Indomie in New Zealand rose from 6K to 6.8K.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among instant noodle brands in New Zealand peaked at 28.8% in March 2026 and was lowest at 24.8% in October 2025.
How did search popularity change for New Zealand instant noodle brands in August 2026?
5 changes
In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.
In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.
In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.
Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
How is Indomie measured?
Brandwave collects information about searches that people make online using Indomie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- chicken mi goreng
- hot and spicy mi goreng
- indomie
- indomie com
- indomie hot spicy
- indomie mi goreng
- indomie mi goreng noodles
- indomie mi goreng original
- indomie near me
- indomie new zealand
- indomie noodles
- indomie noodles online
- indomie noodles satay
- indomie nz
- indomie online
- indomie ramen
- mi goreng
- mi goreng indo mie
- mi goreng noodles
- mi goreng packet noodles
- mi goreng satay
- mi goreng spicy
Do you work for Indomie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Indomie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.