Campbell's vs Maggi:Which is more popular by branded search in New Zealand?
In August 2026, Maggi had more branded searches than Campbell's among soup and stock brands in New Zealand. Maggi was estimated to have 5.9K branded searches compared to Campbell's’ 2.1K, and held a 59.6% Share of Search versus Campbell's’ 21%.
Follow Campbell's vs Maggi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Campbell's or Maggi?
Compare the soup, stock and gravy brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Campbell's. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental | Oxo |
|---|---|---|---|---|
| Oct 2025 | 60% | 23.2% | 12.8% | 4% |
| Nov 2025 | 50.6% | 33.3% | 12.7% | 3.4% |
| Dec 2025 | 54.5% | 26.7% | 15.3% | 3.4% |
| Jan 2026 | 57.7% | 24.3% | 13.4% | 4.6% |
| Feb 2026 | 55.5% | 26.3% | 14% | 4.1% |
| Mar 2026 | 55.4% | 26.2% | 13.8% | 4.6% |
| Apr 2026 | 58.5% | 23.9% | 12.8% | 4.9% |
| May 2026 | 59.6% | 23.3% | 12% | 5.1% |
| Jun 2026 | 59.4% | 22.4% | 13.8% | 4.5% |
| Jul 2026 | 59.5% | 22.5% | 13.6% | 4.4% |
| Aug 2026 | 59.6% | 21% | 14.5% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Campbell's and Maggi comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Campbell's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand moved from 23.2% to 21%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among soup and stock brands in New Zealand moved from 60% to 59.6%, and its estimated monthly branded searches moved from 5K to 5.9K.
How did search popularity change for New Zealand soup and stock brands in August 2026?
2 changes
In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
10 branded search terms
- campbell's
- campbells
- campbells condensed soup
- campbells condensed tomato soup
- campbells mushroom soup
- campbells near me
- campbells nz
- campbells online
- campbells soup
- campbells tomato soup
Maggi
35 branded search terms
- chicken maggi soup
- cream of chicken soup maggi
- curry noodles maggi
- maggi
- maggi 2 minute noodles
- maggi beef noodles
- maggi carbonara
- maggi chicken noodle soup
- maggi co nz
- maggi creamy chicken soup
- maggi cubes
- maggi cuppa noodles
- maggi curried sausages
- maggi curry
- maggi devilled sausages
- maggi indian noodles
- maggi masala
- maggi mushroom soup
- maggi near me
- maggi noodles
- maggi nz
- maggi onion soup
- maggi onion soup mix
- maggi online
- maggi oriental noodles
- maggi pumpkin and garlic soup
- maggi ramen
- maggi sauces
- maggi seafood chowder
- maggi season
- maggi soup
- maggi soup mix
- maggi soup packets
- maggi soup tomato
- maggi stroganoff
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.