Brandwave

How popular isOXO Stock?

In September 2026, people searched for OXO Stock by name about 370 times in New Zealand, a 12.1% increase from the previous year. These searches made up 4.7% of all New Zealand soup and stock brand searches, placing OXO Stock fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about soup and stock brands, OXO Stock did not appear in any of the answers.

Search and AI answers in September 2026

OXO Stock is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. Wattie'sShare of searches 39.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. MaggiShare of searches 36.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Campbell'sShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. OXO StockShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ContinentalShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top soup and stock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO Stock did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campbell's1st
  2. Maggi2nd
  3. Wattie's3rd
  4. Continental4th
  5. The Little Bone Broth Company5th
  6. OXO Stock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campbell's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wattie's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Continental3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Little Bone Broth Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO Stock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup and stock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soup and stock brands compete with OXO Stock?

OXO Stock against soup and stock brands in New Zealand, by month

Share of searches by month for Wattie's, Maggi, Campbell's, OXO Stock, Continental. The figures are in the table below the chart.

View monthly share of searches table
MonthWattie'sMaggiCampbell'sOXO StockContinentalThe Little Bone Broth Company
Oct 202545%34.4%14.6%3.9%1.1%1.1%
Nov 202532%24.8%39.1%2.9%0.72%0.51%
Dec 202535.2%34.4%22.9%3.9%1.4%2.2%
Jan 202640.9%34.2%16.1%4.7%0.89%3.3%
Feb 202642.6%31.9%18.1%4.2%1.2%1.9%
Mar 202684.8%8.5%4.7%1.3%0.36%0.45%
Apr 202646.3%31.1%14.5%4.6%1.6%1.9%
May 202647.4%31%13.3%4.6%1.6%2%
Jun 202634.1%39.4%17%5%2.5%2%
Jul 202636.3%38.1%16.5%4.9%2.5%1.7%
Aug 202642.4%33.8%14.5%5.1%2.7%1.5%
Sep 202639.2%36.4%15.7%4.7%2.7%1.4%

  1. 1.Wattie's

    39.2%

    Held 1st. 3.1K estimated branded searches, -22.9% vs prior month. Share -3.2 points.

  2. 2.Maggi

    36.4%

    Held 2nd. 2.9K estimated branded searches, -10.3% vs prior month. Share +2.6 points.

  3. 3.Campbell's

    15.7%

    Held 3rd. 1.2K estimated branded searches, -10.1% vs prior month. Share +1.1 points.

  4. 4.OXO Stock

    4.7%

    Held 4th. 370 estimated branded searches, -22.9% vs prior month. Share -0.4 points.

  5. 5.Continental

    2.7%

    Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

  6. 6.The Little Bone Broth Company

    1.4%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.1 points.

Compare popularity between OXO Stock and its closest rivals

Every comparison with OXO Stock

5 comparisons

How has branded search demand for OXO Stock changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO Stock in New Zealand rose from 330 to 370.
  • Across the 12 months ending September 2026, OXO Stock’s share of searches among soup and stock brands in New Zealand increased from 3.9% to 4.7%.
  • Across the 12 months ending September 2026, OXO Stock’s share of searches among soup and stock brands in New Zealand peaked at 5.1% in August 2026 and was lowest at 1.3% in March 2026.

How did search popularity change for New Zealand soup and stock brands in September 2026?

6 changes

  1. In September 2026, Maggi gained share of searches among soup and stock brands in New Zealand, from 33.8% to 36.4%.

  2. In September 2026, Campbell's gained share of searches among soup and stock brands in New Zealand, from 14.5% to 15.7%.

  3. In September 2026, Wattie's lost share of searches among soup and stock brands in New Zealand, from 42.4% to 39.2%.

  4. The Little Bone Broth Company’s share of searches among soup and stock brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

  5. Estimated monthly branded searches for Continental in New Zealand rose 133.3% over 12 measured months, from 90 to 210 in September 2026.

  6. Estimated monthly branded searches for OXO Stock in New Zealand rose 12.1% over 12 measured months, from 330 to 370 in September 2026.

How are OXO Stock’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using OXO Stock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chicken oxo cubes
  • lamb oxo cubes
  • oxo cubes
  • oxo soup
  • oxo soup cubes

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How the Brand Demand Index is measured

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