Soup and stock brands in New Zealand:Which brands are most popular in search?
In August 2026, Maggi was the most searched among soup and stock brands in New Zealand, with an estimated 5.9K branded searches and 59.6% estimated Share of Search within this set.
Maggi59.6%
Campbell's21%Continental14.5%
Oxo4.8%
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Share of SearchLeaderboard
Compare the soup, stock and gravy brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Campbell's, Continental, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental | Oxo |
|---|---|---|---|---|
| Oct 2025 | 60% | 23.2% | 12.8% | 4% |
| Nov 2025 | 50.6% | 33.3% | 12.7% | 3.4% |
| Dec 2025 | 54.5% | 26.7% | 15.3% | 3.4% |
| Jan 2026 | 57.7% | 24.3% | 13.4% | 4.6% |
| Feb 2026 | 55.5% | 26.3% | 14% | 4.1% |
| Mar 2026 | 55.4% | 26.2% | 13.8% | 4.6% |
| Apr 2026 | 58.5% | 23.9% | 12.8% | 4.9% |
| May 2026 | 59.6% | 23.3% | 12% | 5.1% |
| Jun 2026 | 59.4% | 22.4% | 13.8% | 4.5% |
| Jul 2026 | 59.5% | 22.5% | 13.6% | 4.4% |
| Aug 2026 | 59.6% | 21% | 14.5% | 4.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 5.9K | +7.1% | +0.2 points | |
| 2, held 2nd | 21% | 2.1K | -0.48% | -1.5 points | |
| 3, held 3rd | 14.5% | 1.4K | +14.3% | +1 points | |
| 4, held 4th | 4.8% | 480 | +17.1% | +0.4 points |
1.
59.6%
held 1st · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points
21%
held 2nd · 2.1K estimated branded searches · -0.48% vs prior month · -1.5 points
14.5%
held 3rd · 1.4K estimated branded searches · +14.3% vs prior month · +1 points
4.
Oxo4.8%
held 4th · 480 estimated branded searches · +17.1% vs prior month · +0.4 points
Compare search popularity between leading brands
- Maggi vs Campbell's: compare search popularity
- Maggi vs Oxo: compare search popularity
- Campbell's vs Oxo: compare search popularity
- Continental vs Oxo: compare search popularity
- Compare any of these brands
Which brand is most popular in search among soup and stock brands in New Zealand?
4 brands
In August 2026, Maggi was the most searched among soup and stock brands in New Zealand, with an estimated 5.9K branded searches and 59.6% estimated Share of Search within this set. Campbell's is in 2nd place, 38.6 percentage points behind at 21% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Maggi | 60% → 59.6% | 60%Oct 2025 | 50.6%Nov 2025 | 1st |
| Campbell's | 23.2% → 21% | 33.3%Nov 2025 | 21%Aug 2026 | 2nd |
| Continental | 12.8% → 14.5% | 15.3%Dec 2025 | 12%May 2026 | 3rd |
| Oxo | 4% → 4.8% | 5.1%May 2026 | 3.4%Nov 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand decreased from 23.2% to 21%.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand increased from 12.8% to 14.5%.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among soup and stock brands in New Zealand peaked at 60% in October 2025 and was lowest at 50.6% in November 2025.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 21% in August 2026.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 12% in May 2026.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.4% in November 2025.
- Across the 11 months ending August 2026, Maggi held steady: its estimated Share of Search among soup and stock brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand soup and stock brands in August 2026?
4 changes
In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.
In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
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