How popular isThe Little Bone Broth Company?
In September 2026, people searched for The Little Bone Broth Company by name about 110 times in New Zealand, a 22.2% increase from the previous year. These searches made up 1.4% of all New Zealand soup and stock brand searches, placing The Little Bone Broth Company sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about soup and stock brands, The Little Bone Broth Company appeared in two of the five answers and was the fifth most recommended of the six.
The Little Bone Broth Company is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.
Wattie'sShare of searches 39.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
MaggiShare of searches 36.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Campbell'sShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
OXO StockShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- The Little Bone Broth CompanyShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top soup and stock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Little Bone Broth Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Little Bone Broth Company is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Campbell's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wattie's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Continental3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maggi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Little Bone Broth Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO Stock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup and stock brands
5 answers
Asked ChatGPT
“Which soup or stock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best soup and stock brands in New Zealand?”
Asked ChatGPT
“What's the best soup or stock brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“soup brands nz”
Searched Google, AI Overview
“stock brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which soup and stock brands compete with The Little Bone Broth Company?
Share of searches by month for Wattie's, Maggi, Campbell's, OXO Stock, Continental, The Little Bone Broth Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Maggi | Campbell's | OXO Stock | Continental | The Little Bone Broth Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 34.4% | 14.6% | 3.9% | 1.1% | 1.1% |
| Nov 2025 | 32% | 24.8% | 39.1% | 2.9% | 0.72% | 0.51% |
| Dec 2025 | 35.2% | 34.4% | 22.9% | 3.9% | 1.4% | 2.2% |
| Jan 2026 | 40.9% | 34.2% | 16.1% | 4.7% | 0.89% | 3.3% |
| Feb 2026 | 42.6% | 31.9% | 18.1% | 4.2% | 1.2% | 1.9% |
| Mar 2026 | 84.8% | 8.5% | 4.7% | 1.3% | 0.36% | 0.45% |
| Apr 2026 | 46.3% | 31.1% | 14.5% | 4.6% | 1.6% | 1.9% |
| May 2026 | 47.4% | 31% | 13.3% | 4.6% | 1.6% | 2% |
| Jun 2026 | 34.1% | 39.4% | 17% | 5% | 2.5% | 2% |
| Jul 2026 | 36.3% | 38.1% | 16.5% | 4.9% | 2.5% | 1.7% |
| Aug 2026 | 42.4% | 33.8% | 14.5% | 5.1% | 2.7% | 1.5% |
| Sep 2026 | 39.2% | 36.4% | 15.7% | 4.7% | 2.7% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 3.1K | -22.9% | -3.2 points | |
| 2, held 2nd | 36.4% | 2.9K | -10.3% | +2.6 points | |
| 3, held 3rd | 15.7% | 1.2K | -10.1% | +1.1 points | |
| 4, held 4th | 4.7% | 370 | -22.9% | -0.4 points | |
| 5, held 5th | 2.7% | 210 | -19.2% | -0.1 points | |
| 6, held 6th | 1.4% | 110 | -21.4% | -0.1 points |
1.
Wattie's39.2%
Held 1st. 3.1K estimated branded searches, -22.9% vs prior month. Share -3.2 points.
2.
Maggi36.4%
Held 2nd. 2.9K estimated branded searches, -10.3% vs prior month. Share +2.6 points.
15.7%
Held 3rd. 1.2K estimated branded searches, -10.1% vs prior month. Share +1.1 points.
4.7%
Held 4th. 370 estimated branded searches, -22.9% vs prior month. Share -0.4 points.
2.7%
Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.1 points.
Compare popularity between The Little Bone Broth Company and its closest rivals
- The Little Bone Broth Company vs Wattie's: compare popularity
- The Little Bone Broth Company vs Maggi: compare popularity
- The Little Bone Broth Company vs Campbell's: compare popularity
- The Little Bone Broth Company vs OXO Stock: compare popularity
- The Little Bone Broth Company vs Continental: compare popularity
- Compare The Little Bone Broth Company with any brand
Every comparison with The Little Bone Broth Company
5 comparisons
How has branded search demand for The Little Bone Broth Company changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Little Bone Broth Company in New Zealand rose from 90 to 110.
- Across the 12 months ending September 2026, The Little Bone Broth Company’s share of searches among soup and stock brands in New Zealand peaked at 3.3% in January 2026 and was lowest at 0.45% in March 2026.
How did search popularity change for New Zealand soup and stock brands in September 2026?
6 changes
In September 2026, Maggi gained share of searches among soup and stock brands in New Zealand, from 33.8% to 36.4%.
In September 2026, Campbell's gained share of searches among soup and stock brands in New Zealand, from 14.5% to 15.7%.
In September 2026, Wattie's lost share of searches among soup and stock brands in New Zealand, from 42.4% to 39.2%.
The Little Bone Broth Company’s share of searches among soup and stock brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.
Estimated monthly branded searches for Continental in New Zealand rose 133.3% over 12 measured months, from 90 to 210 in September 2026.
Estimated monthly branded searches for OXO Stock in New Zealand rose 12.1% over 12 measured months, from 330 to 370 in September 2026.
How are The Little Bone Broth Company’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Little Bone Broth Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the little bone broth company
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