Brandwave

Maggi vs Ottogi:Which is more popular?

In September 2026, Maggi had more branded searches than Ottogi among instant noodle brands in New Zealand. Maggi had about 3,560 branded searches, while Ottogi had 460. Maggi made up 15.7% of all instant noodle brand searches we track, and Ottogi accounted for 2%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Maggi appeared in three of the five answers and Ottogi in two. Maggi and Ottogi were each mentioned first in two of the four answers that named either.

Among instant noodle brands in New Zealand in September 2026

Who do people search for more?

Maggi, about 8 searches for every 1 for Ottogi

Maggi 3.6K searchesOttogi 460 searches

Who does AI mention more?

Maggi, mentioned in 3 of 5 answers, Ottogi in 2

Maggi in 3 of 5Ottogi in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Maggi first in 2Ottogi first in 2

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Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ottogi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maggi and Ottogi were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indomie1st
  2. Nongshim2nd
  3. Samyang3rd
  4. Ottogi4th
  5. Maggi5th
  6. Nissin6th
  7. Wai Wai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about instant noodle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Maggi or Ottogi more popular in search?

This chart shows how often people search Google for Maggi and Ottogi by name. Each line represents a brand's share of searches for all seven instant noodle brands we track, month by month, from searches in New Zealand.

Maggi and Ottogi among instant noodle brands in New Zealand, by month

Share of searches by month for Maggi, Ottogi. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinOttogiWai Wai
Oct 202538.6%19.3%19.5%16.8%2.4%1.9%1.6%
Nov 202539.3%20.7%18.8%16%2.3%1.6%1.4%
Dec 202535.8%22.2%21.4%14.9%2.4%1.4%2%
Jan 202635%20.9%21.5%16.9%2.6%1.5%1.5%
Feb 202636.8%22.6%18%16%2.7%1.9%2%
Mar 202631.5%24.4%21.6%15.7%2.8%2.1%1.9%
Apr 202633.4%22.9%20.7%16.3%2.8%1.9%2%
May 202630.9%23.3%20.8%17.1%3.8%2.2%1.8%
Jun 202631.1%22.8%21.6%17.2%3.4%2.2%1.6%
Jul 202632.9%20.2%22.3%16.2%3.6%3.2%1.6%
Aug 202633.6%20.7%21.2%16.8%3.6%2.4%1.7%
Sep 202636.4%23.1%18.7%15.7%2.5%2%1.7%

How has the Maggi and Ottogi comparison changed over the last 12 months?

3 findings
  • Maggi was ahead of Ottogi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in New Zealand moved from 16.8% to 15.7%, and its estimated monthly branded searches moved from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Ottogi’s share of searches among instant noodle brands in New Zealand moved from 1.9% to 2%, and its estimated monthly branded searches moved from 410 to 460.

How did search popularity change for New Zealand instant noodle brands in September 2026?

2 changes

  1. In September 2026, Maggi lost share of searches among instant noodle brands in New Zealand, from 16.8% to 15.7%.

  2. Estimated monthly branded searches for Ottogi in New Zealand rose 12.2% over 12 measured months, from 410 to 460 in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Maggi’s and Ottogi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maggi

16 branded search terms

  • curry noodles maggi
  • maggi
  • maggi beef noodles
  • maggi carbonara
  • maggi cubes
  • maggi cuppa noodles
  • maggi curried sausages
  • maggi curry
  • maggi devilled sausages
  • maggi indian noodles
  • maggi masala
  • maggi noodles
  • maggi ramen
  • maggi sauces
  • maggi season
  • maggi stroganoff

Ottogi

9 branded search terms

  • cheese ramen korean ottogi
  • ottogi
  • ottogi cheese ramen
  • ottogi cup noodle
  • ottogi curry
  • ottogi jin ramen
  • ottogi noodles
  • ottogi ramen
  • ottogi snack ramen

How the Brand Demand Index is measured

Other head-to-heads among instant noodle brands

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