Brandwave

Indomie vs Maggi:Which is more popular?

In September 2026, Indomie had more branded searches than Maggi among instant noodle brands in New Zealand. Indomie had about 5,240 branded searches, while Maggi had 3,560. Indomie made up 23.1% of all instant noodle brand searches we track, and Maggi accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Indomie appeared in all five answers and Maggi in three. Indomie was mentioned before Maggi in every answer.

Among instant noodle brands in New Zealand in September 2026

Who do people search for more?

Indomie, about 47% more searches than Maggi

Indomie 5.2K searchesMaggi 3.6K searches

Who does AI mention more?

Indomie, mentioned in every answer we collected

Indomie in 5 of 5Maggi in 3 of 5

Who does AI recommend more?

Indomie, named ahead of Maggi in every answer

Indomie first in 5Maggi never first

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Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Indomie appeared in all five answers. Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Indomie was listed before Maggi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indomie1st
  2. Nongshim2nd
  3. Samyang3rd
  4. Ottogi4th
  5. Maggi5th
  6. Nissin6th
  7. Wai Wai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about instant noodle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Indomie or Maggi more popular in search?

This chart shows how often people search Google for Indomie and Maggi by name. Each line represents a brand's share of searches for all seven instant noodle brands we track, month by month, from searches in New Zealand.

Indomie and Maggi among instant noodle brands in New Zealand, by month

Share of searches by month for Indomie, Maggi. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinOttogiWai Wai
Oct 202538.6%19.3%19.5%16.8%2.4%1.9%1.6%
Nov 202539.3%20.7%18.8%16%2.3%1.6%1.4%
Dec 202535.8%22.2%21.4%14.9%2.4%1.4%2%
Jan 202635%20.9%21.5%16.9%2.6%1.5%1.5%
Feb 202636.8%22.6%18%16%2.7%1.9%2%
Mar 202631.5%24.4%21.6%15.7%2.8%2.1%1.9%
Apr 202633.4%22.9%20.7%16.3%2.8%1.9%2%
May 202630.9%23.3%20.8%17.1%3.8%2.2%1.8%
Jun 202631.1%22.8%21.6%17.2%3.4%2.2%1.6%
Jul 202632.9%20.2%22.3%16.2%3.6%3.2%1.6%
Aug 202633.6%20.7%21.2%16.8%3.6%2.4%1.7%
Sep 202636.4%23.1%18.7%15.7%2.5%2%1.7%

How has the Indomie and Maggi comparison changed over the last 12 months?

3 findings
  • Indomie was ahead of Maggi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Indomie’s share of searches among instant noodle brands in New Zealand moved from 19.3% to 23.1%, and its estimated monthly branded searches moved from 4.2K to 5.2K.
  • Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in New Zealand moved from 16.8% to 15.7%, and its estimated monthly branded searches moved from 3.7K to 3.6K.

How did search popularity change for New Zealand instant noodle brands in September 2026?

2 changes

  1. In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches.

  2. In September 2026, Maggi lost share of searches among instant noodle brands in New Zealand, from 16.8% to 15.7%.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Indomie’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Indomie

10 branded search terms

  • chicken mi goreng
  • indomie
  • indomie hot spicy
  • indomie mi goreng
  • indomie noodles
  • indomie noodles satay
  • indomie ramen
  • mi goreng
  • mi goreng satay
  • mi goreng spicy

Maggi

16 branded search terms

  • curry noodles maggi
  • maggi
  • maggi beef noodles
  • maggi carbonara
  • maggi cubes
  • maggi cuppa noodles
  • maggi curried sausages
  • maggi curry
  • maggi devilled sausages
  • maggi indian noodles
  • maggi masala
  • maggi noodles
  • maggi ramen
  • maggi sauces
  • maggi season
  • maggi stroganoff

How the Brand Demand Index is measured

Other head-to-heads among instant noodle brands

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