Indomie vs Samyang:Which is more popular?
In September 2026, Samyang had more branded searches than Indomie among instant noodle brands in New Zealand. Samyang had about 8,280 branded searches, while Indomie had 5,240. Samyang made up 36.4% of all instant noodle brand searches we track, and Indomie accounted for 23.1%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Indomie appeared in all five answers and Samyang in four. Indomie was mentioned before Samyang in three out of five answers.
Who do people search for more?
Samyang, about 58% more searches than Indomie
Who does AI mention more?
Indomie, mentioned in every answer we collected
Who does AI recommend more?
Indomie, named ahead of Samyang in 3 of 5 answers
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Indomie appeared in all five answers. Samyang was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Indomie was listed before Samyang in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about instant noodle brands
5 answers
Asked ChatGPT
“Which instant noodle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best instant noodle brands in New Zealand?”
Asked ChatGPT
“What's the best instant noodle brand in New Zealand for quick meals?”
Searched Google, AI Overview
“best instant noodles”
Searched Google, AI Overview
“ramen noodles nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Indomie or Samyang more popular in search?
This chart shows how often people search Google for Indomie and Samyang by name. Each line represents a brand's share of searches for all seven instant noodle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samyang, Indomie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | Nissin | Ottogi | Wai Wai |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 19.3% | 19.5% | 16.8% | 2.4% | 1.9% | 1.6% |
| Nov 2025 | 39.3% | 20.7% | 18.8% | 16% | 2.3% | 1.6% | 1.4% |
| Dec 2025 | 35.8% | 22.2% | 21.4% | 14.9% | 2.4% | 1.4% | 2% |
| Jan 2026 | 35% | 20.9% | 21.5% | 16.9% | 2.6% | 1.5% | 1.5% |
| Feb 2026 | 36.8% | 22.6% | 18% | 16% | 2.7% | 1.9% | 2% |
| Mar 2026 | 31.5% | 24.4% | 21.6% | 15.7% | 2.8% | 2.1% | 1.9% |
| Apr 2026 | 33.4% | 22.9% | 20.7% | 16.3% | 2.8% | 1.9% | 2% |
| May 2026 | 30.9% | 23.3% | 20.8% | 17.1% | 3.8% | 2.2% | 1.8% |
| Jun 2026 | 31.1% | 22.8% | 21.6% | 17.2% | 3.4% | 2.2% | 1.6% |
| Jul 2026 | 32.9% | 20.2% | 22.3% | 16.2% | 3.6% | 3.2% | 1.6% |
| Aug 2026 | 33.6% | 20.7% | 21.2% | 16.8% | 3.6% | 2.4% | 1.7% |
| Sep 2026 | 36.4% | 23.1% | 18.7% | 15.7% | 2.5% | 2% | 1.7% |
How has the Indomie and Samyang comparison changed over the last 12 months?
3 findings
- Samyang was ahead of Indomie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Indomie’s share of searches among instant noodle brands in New Zealand moved from 19.3% to 23.1%, and its estimated monthly branded searches moved from 4.2K to 5.2K.
- Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in New Zealand moved from 38.6% to 36.4%, and its estimated monthly branded searches moved from 8.4K to 8.3K.
How did search popularity change for New Zealand instant noodle brands in September 2026?
2 changes
In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches.
In September 2026, Samyang gained share of searches among instant noodle brands in New Zealand, from 33.6% to 36.4%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Indomie’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among instant noodle brands
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