Brandwave

Maggi vs Samyang:Which is more popular?

In September 2026, Samyang had more branded searches than Maggi among instant noodle brands in New Zealand. Samyang had about 8,280 branded searches, while Maggi had 3,560. Samyang made up 36.4% of all instant noodle brand searches we track, and Maggi accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Samyang appeared in four of the five answers and Maggi in three. Samyang was mentioned before Maggi in three out of four answers that named either.

Among instant noodle brands in New Zealand in September 2026

Who do people search for more?

Samyang, about 2 searches for every 1 for Maggi

Samyang 8.3K searchesMaggi 3.6K searches

Who does AI mention more?

Samyang, mentioned in 4 of 5 answers, Maggi in 3

Samyang in 4 of 5Maggi in 3 of 5

Who does AI recommend more?

Samyang, named ahead of Maggi in 3 of 4 answers

Samyang first in 3Maggi first in 1

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Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samyang was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samyang was listed before Maggi in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indomie1st
  2. Nongshim2nd
  3. Samyang3rd
  4. Ottogi4th
  5. Maggi5th
  6. Nissin6th
  7. Wai Wai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about instant noodle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Maggi or Samyang more popular in search?

This chart shows how often people search Google for Maggi and Samyang by name. Each line represents a brand's share of searches for all seven instant noodle brands we track, month by month, from searches in New Zealand.

Maggi and Samyang among instant noodle brands in New Zealand, by month

Share of searches by month for Samyang, Maggi. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinOttogiWai Wai
Oct 202538.6%19.3%19.5%16.8%2.4%1.9%1.6%
Nov 202539.3%20.7%18.8%16%2.3%1.6%1.4%
Dec 202535.8%22.2%21.4%14.9%2.4%1.4%2%
Jan 202635%20.9%21.5%16.9%2.6%1.5%1.5%
Feb 202636.8%22.6%18%16%2.7%1.9%2%
Mar 202631.5%24.4%21.6%15.7%2.8%2.1%1.9%
Apr 202633.4%22.9%20.7%16.3%2.8%1.9%2%
May 202630.9%23.3%20.8%17.1%3.8%2.2%1.8%
Jun 202631.1%22.8%21.6%17.2%3.4%2.2%1.6%
Jul 202632.9%20.2%22.3%16.2%3.6%3.2%1.6%
Aug 202633.6%20.7%21.2%16.8%3.6%2.4%1.7%
Sep 202636.4%23.1%18.7%15.7%2.5%2%1.7%

How has the Maggi and Samyang comparison changed over the last 12 months?

3 findings
  • Samyang was ahead of Maggi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in New Zealand moved from 16.8% to 15.7%, and its estimated monthly branded searches moved from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in New Zealand moved from 38.6% to 36.4%, and its estimated monthly branded searches moved from 8.4K to 8.3K.

How did search popularity change for New Zealand instant noodle brands in September 2026?

2 changes

  1. In September 2026, Samyang gained share of searches among instant noodle brands in New Zealand, from 33.6% to 36.4%.

  2. In September 2026, Maggi lost share of searches among instant noodle brands in New Zealand, from 16.8% to 15.7%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Maggi’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maggi

16 branded search terms

  • curry noodles maggi
  • maggi
  • maggi beef noodles
  • maggi carbonara
  • maggi cubes
  • maggi cuppa noodles
  • maggi curried sausages
  • maggi curry
  • maggi devilled sausages
  • maggi indian noodles
  • maggi masala
  • maggi noodles
  • maggi ramen
  • maggi sauces
  • maggi season
  • maggi stroganoff

Samyang

5 branded search terms

  • buldak
  • buldak noodles
  • samyang buldak
  • samyang noodles
  • samyang ramen

How the Brand Demand Index is measured

Other head-to-heads among instant noodle brands

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