Indomie vs Nongshim:Which is more popular?
In September 2026, Indomie had more branded searches than Nongshim among instant noodle brands in New Zealand. Indomie had about 5,240 branded searches, while Nongshim had 4,240. Indomie made up 23.1% of all instant noodle brand searches we track, and Nongshim accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Indomie appeared in all five answers and Nongshim in four. Indomie was mentioned before Nongshim in three out of five answers.
Who do people search for more?
Indomie, about 24% more searches than Nongshim
Who does AI mention more?
Indomie, mentioned in every answer we collected
Who does AI recommend more?
Indomie, named ahead of Nongshim in 3 of 5 answers
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Indomie appeared in all five answers. Nongshim was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Indomie was listed before Nongshim in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about instant noodle brands
5 answers
Asked ChatGPT
“Which instant noodle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best instant noodle brands in New Zealand?”
Asked ChatGPT
“What's the best instant noodle brand in New Zealand for quick meals?”
Searched Google, AI Overview
“best instant noodles”
Searched Google, AI Overview
“ramen noodles nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Indomie or Nongshim more popular in search?
This chart shows how often people search Google for Indomie and Nongshim by name. Each line represents a brand's share of searches for all seven instant noodle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Indomie, Nongshim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samyang | Indomie | Nongshim | Maggi | Nissin | Ottogi | Wai Wai |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 19.3% | 19.5% | 16.8% | 2.4% | 1.9% | 1.6% |
| Nov 2025 | 39.3% | 20.7% | 18.8% | 16% | 2.3% | 1.6% | 1.4% |
| Dec 2025 | 35.8% | 22.2% | 21.4% | 14.9% | 2.4% | 1.4% | 2% |
| Jan 2026 | 35% | 20.9% | 21.5% | 16.9% | 2.6% | 1.5% | 1.5% |
| Feb 2026 | 36.8% | 22.6% | 18% | 16% | 2.7% | 1.9% | 2% |
| Mar 2026 | 31.5% | 24.4% | 21.6% | 15.7% | 2.8% | 2.1% | 1.9% |
| Apr 2026 | 33.4% | 22.9% | 20.7% | 16.3% | 2.8% | 1.9% | 2% |
| May 2026 | 30.9% | 23.3% | 20.8% | 17.1% | 3.8% | 2.2% | 1.8% |
| Jun 2026 | 31.1% | 22.8% | 21.6% | 17.2% | 3.4% | 2.2% | 1.6% |
| Jul 2026 | 32.9% | 20.2% | 22.3% | 16.2% | 3.6% | 3.2% | 1.6% |
| Aug 2026 | 33.6% | 20.7% | 21.2% | 16.8% | 3.6% | 2.4% | 1.7% |
| Sep 2026 | 36.4% | 23.1% | 18.7% | 15.7% | 2.5% | 2% | 1.7% |
How has the Indomie and Nongshim comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Indomie took it in November 2025, Nongshim took it in January 2026, Indomie took it in February 2026, Nongshim took it in July 2026, Indomie took it in September 2026.
- Across the 12 months ending September 2026, Indomie’s share of searches among instant noodle brands in New Zealand moved from 19.3% to 23.1%, and its estimated monthly branded searches moved from 4.2K to 5.2K.
- Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands in New Zealand moved from 19.5% to 18.7%, and its estimated monthly branded searches moved from 4.3K to 4.2K.
How did search popularity change for New Zealand instant noodle brands in September 2026?
2 changes
In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches.
In September 2026, Nongshim lost share of searches among instant noodle brands in New Zealand, from 21.2% to 18.7%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Indomie’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Indomie
10 branded search terms
- chicken mi goreng
- indomie
- indomie hot spicy
- indomie mi goreng
- indomie noodles
- indomie noodles satay
- indomie ramen
- mi goreng
- mi goreng satay
- mi goreng spicy
Nongshim
12 branded search terms
- nongshim
- nongshim bowl noodle
- nongshim chapagetti
- nongshim onion rings
- nongshim ramen
- nongshim ramyun
- noodle nongshim
- ramen shin ramyun
- shin ramyun
- shin ramyun cup
- shin ramyun kimchi
- shin ramyun noodles
Other head-to-heads among instant noodle brands
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