Brandwave

How popular isDolce Gusto in search?

In August 2026, there were an estimated 1.5K branded searches for Dolce Gusto in New Zealand which is down 6.8% over the last 11 months. Dolce Gusto holds 3.5% estimated Share of Search among New Zealand coffee capsule brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Nespresso73.8%
  2. Moccona19.7%
  3. Dolce Gusto3.5%
  4. Vittoria Coffee1.7%
  5. L'OR1.4%
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Which coffee capsule brands compete with Dolce Gusto?

Dolce Gusto against coffee capsule brands in New Zealand, by month

Share of Search by month for Nespresso, Moccona, Dolce Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202581.7%12.2%3.8%0.95%1.4%
Nov 202583.4%11.4%3.1%0.73%1.3%
Dec 202585.4%9.4%3.3%0.78%1.1%
Jan 202682.4%12.1%3.2%0.76%1.5%
Feb 202681.3%13.6%2.9%0.72%1.5%
Mar 202678.3%15.9%3.2%1%1.6%
Apr 202678.8%14.7%3.9%1.2%1.4%
May 202676.7%17.3%3.1%1.3%1.6%
Jun 202675.5%18.2%3.4%1.4%1.4%
Jul 202673.1%20.5%3.3%1.7%1.5%
Aug 202673.8%19.7%3.5%1.7%1.4%
Sep 2026—————

  1. 1.Nespresso

    73.8%

    held 1st · 32.2K estimated branded searches · +1% vs prior month · +0.7 points

  2. 2.Moccona

    19.7%

    held 2nd · 8.6K estimated branded searches · -3.9% vs prior month · -0.8 points

  3. 3.Dolce Gusto

    3.5%

    held 3rd · 1.5K estimated branded searches · +6.3% vs prior month · +0.2 points

  4. 4.Vittoria Coffee

    1.7%

    held 4th · 730 estimated branded searches · 0% vs prior month · 0 points

  5. 5.L'OR

    1.4%

    held 5th · 610 estimated branded searches · -7.6% vs prior month · -0.1 points

Compare search popularity between Dolce Gusto and its closest rivals

How has branded search demand for Dolce Gusto changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dolce Gusto in New Zealand fell from 1.6K to 1.5K.
  • Across the 11 months ending August 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.9% in February 2026.

How did search popularity change for New Zealand coffee capsule brands in August 2026?

  1. In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%.

  2. In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%.

  3. Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.

How is Dolce Gusto measured?

Brandwave collects information about searches that people make online using Dolce Gusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • dolce gusto
  • dolce gusto capsules
  • dolce gusto cleaning
  • dolce gusto co nz
  • dolce gusto coffee pods
  • dolce gusto near me
  • dolce gusto nz
  • dolce gusto online
  • dolce gusto pods
  • dolcegusto
  • dolcegusto capsules
  • dolcegusto coffee pods
  • dolcegusto nz
  • dolcegusto pods

How the Brand Demand Index is measured

Who owns Dolce Gusto?

Dolce Gusto is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

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