Brandwave

How popular isVittoria Coffee?

In September 2026, people searched for Vittoria Coffee by name about 1,440 times in New Zealand, a 53.2% increase from the previous year. These searches made up 2.6% of all New Zealand coffee capsule brand searches, placing Vittoria Coffee fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about coffee capsule brands, Vittoria Coffee appeared in one of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Vittoria Coffee is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. NespressoShare of searches 81.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MocconaShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Dolce GustoShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Vittoria CoffeeShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. L'ORShare of searches 2.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vittoria Coffee was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Vittoria Coffee is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. L'OR2nd
  3. Dolce Gusto3rd
  4. Vittoria Coffee4th
  5. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

  • Asked ChatGPT

    “Which coffee capsule brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee capsule brands in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee capsule brand in New Zealand for home espresso?”

    1. 1Nespresso
    2. 2L'OR

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “espresso capsules”

    1. 1Nespresso
    2. 2Vittoria Coffee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee capsule brands compete with Vittoria Coffee?

Vittoria Coffee against coffee capsule brands in New Zealand, by month

Share of searches by month for Nespresso, Moccona, Dolce Gusto, Vittoria Coffee, L'OR. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202585.6%5.3%5.1%1.7%2.4%
Nov 202587.3%5.2%4%1.3%2.3%
Dec 202588.3%4%4.4%1.4%1.9%
Jan 202686.7%5.3%4%1.3%2.6%
Feb 202686.5%5.5%4%1.3%2.7%
Mar 202684.4%6.3%4.5%1.9%2.9%
Apr 202684.5%6%4.9%2.2%2.5%
May 202682.9%8%4%2.3%2.8%
Jun 202682.1%8%4.8%2.7%2.5%
Jul 202681.5%7.7%4.7%3.2%2.8%
Aug 202681.9%7.7%4.7%3.1%2.5%
Sep 202681.1%9%4.8%2.6%2.5%

  1. 1.Nespresso

    81.1%

    Held 1st. 18.5K estimated branded searches, -3.2% vs prior month. Share -0.7 points.

  2. 2.Moccona

    9%

    Held 2nd. 2K estimated branded searches, +13.3% vs prior month. Share +1.2 points.

  3. 3.Dolce Gusto

    4.8%

    Held 3rd. 1.1K estimated branded searches, -1.8% vs prior month. Share 0 points.

  4. 4.Vittoria Coffee

    2.6%

    Held 4th. 600 estimated branded searches, -17.8% vs prior month. Share -0.5 points.

  5. 5.L'OR

    2.5%

    Held 5th. 570 estimated branded searches, -3.4% vs prior month. Share 0 points.

Compare popularity between Vittoria Coffee and its closest rivals

Every comparison with Vittoria Coffee

10 comparisons

How has branded search demand for Vittoria Coffee changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vittoria Coffee in New Zealand rose from 940 to 1.4K.
  • Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee capsule brands in New Zealand increased from 1.7% to 2.6%.
  • Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee capsule brands in New Zealand peaked at 3.2% in July 2026 and was lowest at 1.3% in November 2025.
  • Across the 12 months ending September 2026, Vittoria Coffee rose from 5th to 4th among coffee capsule brands in New Zealand.

How did search popularity change for New Zealand coffee capsule brands in September 2026?

3 changes

  1. In September 2026, Moccona gained share of searches among coffee capsule brands in New Zealand, from 7.7% to 9%.

  2. In September 2026, Nespresso lost share of searches among coffee capsule brands in New Zealand, from 81.9% to 81.1%.

  3. Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 50% over 12 measured months, from 400 to 600 in September 2026.

How are Vittoria Coffee’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Vittoria Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vittoria beans
  • vittoria coffee
  • vittoria coffee bags
  • vittoria coffee bean
  • vittoria coffee pods
  • vittoria decaf coffee
  • vittoria pods
  • vittoriacoffee
  • woolies vittoria coffee

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How the Brand Demand Index is measured

Where does Vittoria Coffee compete?

Vittoria Coffee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Supermarket coffee brands7th of 84.3%Show ranking
Coffee capsule brands4th of 52.6%Shown above
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